- The Programmatic Obesity Problem
Programmatic Insider, Skip Brand - Tuesday, September 23, 2014
The latest threat to programmatic brand advertising (PBA) is obesity. Everyone kno ...
- TV Programmatic: The Best Of All Possible Worlds?
Audience Buying Insider, Mitch Oscar - Friday, September 19, 2014
There was a Panglossian philosophy, the metaphysico-theologo-cosmolo-nigology, espoused around the time ...
- Programmatic Concerns Are Real -- So Too Is The Virtuous Circle It Creates For Customer Data
London Blog, Sean Hargrave - Friday, September 19, 2014
Programmatic will always receive positive and negative comments and headlines. However, wh ...
- Nexage Sees Mobile Programmatic Spend Increase 227% YoY
Real-Time Daily, Tyler Loechner - Thursday, September 18, 2014
Mobile ad exchange Nexage on Thursday announced that programatic spend through i ...
- Adaptive Media Launches Video Ad Management Platform
Real-Time Daily, Tyler Loechner - Wednesday, September 17, 2014
Adaptive Media, a supply-side platform (SSP), this week announced the launch ...
- Native Exchange Sharethrough Acquires UK-Based Content Platform VAN
Real-Time Daily, Tyler Loechner - Thursday, September 18, 2014
Sharethrough, a native ad exchange headquartered in San Francisco, on Thursday announc ...
- Programmatic Brand Advertising: Measurement's Perfect Storm
Programmatic Insider, Skip Brand - Wednesday, September 17, 2014
Today's programmatic brand advertisers are finding it critical to build upon t ...
- Technology And The Media Planner
Programmatic Insider, Richard Jalichandra - Monday, September 15, 2014
Like many publishers, agencies are burdened by the sky-high procedural cost ...
- Microsoft Upgrades RTB Exchange, Adds Mobile, Windows 8 Inventory
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
Following through on its promise from last fall to up its ga ...
- As The Wind Blows, So Does Your Mobile RTB Campaign
RTBlog, Tyler Loechner - Tuesday, September 16, 2014
Marketers can get rather creative with targeting parameters, but still some ...
- Sizing Up RTB's Value For Large And Small Businesses
Programmatic Insider, James Green - Monday, September 15, 2014
The recent shift to real-time buying (RTB) and growth of programmatic marketi ...
- Programmatic Cross-Platform Integration: Where Are We?
Audience Buying Insider, Walt Horstman - Friday, September 12, 2014
Digital demand-side platforms (DSPs) have set the bar for what today's med ...
- Private Marketplaces Are A Win/Win
Programmatic Insider, Josh Wexler - Thursday, September 11, 2014
Private marketplaces are widely seen as a hot opportunity for brands a ...
- Renewed Focus On 'Tech' In Ad Tech Creates New Digital Big Five
Programmatic Insider, Skip Brand - Wednesday, September 10, 2014
Since the beginning of the digital media era, AOL, Microsoft, Yahoo, Goog ...
- EU Programmatic Spend Surges 249% YoY, Private Marketplaces Account For 27% Of Spend
RTBlog, Tyler Loechner - Wednesday, September 10, 2014
Advertisers in Europe spent 249% more through programmatic channels in Q2 20 ...
- Programmatic Backlash - The 5 Questions Brands Want Agencies To Answer
London Blog, Sean Hargrave - Tuesday, September 9, 2014
Today's news from the World Federation of Advertisers that nearly three ...
- Programmatic Rocks, But Don't Ignore The Gold Nuggets
Programmatic Insider, Gary Mittman - Tuesday, September 9, 2014
Programmatic clearly works, and it delivers real value to a lot ...
- The Upside Of Digital Advertising's Original Sin
Programmatic Insider, Jeremy Ozen - Monday, September 8, 2014
Recently Ethan Zuckerman wrote in The Atlantic that he had "come ...
- Russia's Search Engine Yandex Gains Marin Support In Midst Of Political Turmoil
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 8, 2014
Political turmoil in Russia has not stopped U.S. and European companies fr ...
- Programmatic Transparency Could Drive A Wedge Between Clients And Agencies
London Blog, Sean Hargrave - Thursday, September 4, 2014
The biggest challenge right now for agencies is how to automate digit ...
- Location Fraud: Highly Accurate, But Non-Human
Mobile Insider, Jonathan Lenaghan - Thursday, September 4, 2014
While it's easy to write off fraud as a rare occurrence a ...
- Size Matters With Big Data And Internet of Things For Programmatic
Programmatic Insider, Skip Brand - Thursday, September 4, 2014
Even though we have been hearing a lot about big data, t ...
- Adform Toughens Up Against Ad Fraud With 'Bearskin'
Real-Time Daily, Tyler Loechner - Wednesday, September 3, 2014
Adform, a Denmark-based ad tech company, on Wednesday announced the launch ...
- Programmatic, Not Automatic: Why Agencies Still Matter
Programmatic Insider, Lawrence Herman - Friday, August 29, 2014
Does automated ad buying mean cutting out all human interaction in t ...
- A Practical Definition Of Programmatic TV
Audience Buying Insider, Joel Melby - Friday, August 29, 2014
Programmatic TV advertising has become a hot topic over the past yea ...
- WPP: Xaxis Less 'Trading Desk,' More 'Audience Buying Model'
MediaDailyNews, Joe Mandese - Wednesday, August 27, 2014
The world's largest buyer of media, WPP Group, is repositioning itself ...
- Good, Bad, Ugly: Madison Ave. Vs. Wall Street Exchanges
Programmatic Insider, Skip Brand - Wednesday, August 27, 2014
Since the mid-2000s, Madison Ave has been compared to Wall Street. Th ...
- Mobile RTB Spend Up 69% Quarter-Over-Quarter
Real-Time Daily, Tyler Loechner - Tuesday, August 26, 2014
Global mobile real-time bidding (RTB) spend increased 69% in Q2 2014 compar ...
- Mobile RTB Finds Its 'Prime Time,' And It's The Same As TV
RTBlog, Tyler Loechner - Wednesday, August 27, 2014
Marketers spent the most on mobile RTB campaigns between 7 p.m. a ...
- No Need To Run From Open RTB Exchanges: VivaKi's Bertozzi
Around the Net in Real-Time, Tyler Loechner - Monday, August 25, 2014
Marco Bertozzi, EMEA and North America president of Audience on Demand, VivaKi ...