Tag results for "rtb"
- Don't Strand Your Programmatic Team On An Island Programmatic media spend will hit $9.8 billion in the U.S. this yea ...
- Computers Versus Humans In Premium ProgrammaticIf IBM's computer, Deep Blue, can beat chess masters and their follow-u ...
- Programmatic Misconceptions: Automation Isn't The Same As ChoiceAt the recent OMMA RTB conference, I was thrilled to speak ...
- RTB Prices: Foreign, Domestic Autos On Different RoadsGiven the fact that July is in the heat of the summe ...
- Ad Tech's Next StepThough it was released nearly 80 years ago, Charlie Chaplin's "Modern Time ...
- Open Programmatic: Let The Network Do Some Of The WorkThe new open and network-based models of programmatic marketing are outperforming t ...
- Real-Time With Sizmek's Caprio On Buy-Side Dynamics In RTBSizmek, an ad management platform, has made a number of moves ...
- Exchanging The 'Ad Exchange' For Something More Avant-Garde"I can tell you 'exchange' is the new 'ad network'," a communicatio ...
- The 80/20 Advertising EconomyWhen a phrase like "programmatic advertising" takes hold - just as "t ...
- In Programmatic, Bigger Is NOT BetterThe advantage of working in a start-up or small agency is th ...
- Q&A: Grapeshot Builds US Team, Appoints Stark As SVP Of Product MarketingGrapeshot, a UK-based digital ad tech company, has continued its U.S. expansi ...
- Industry Reacts To Rocket Fuel's Acquisition Of [x+1]This week, Rocket Fuel announced its intention to acquire [x+1] for rough ...
- Rocket Fuel Buys [X+1] For $230mMarking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announc ...
- TripleLift's Berry Works To Scale Native Advertising Through RTB TripleLift CEO Eric Berry envisions native advertising as the means to unlo ...
- Verve Launches 'Programmatic Direct' Platform For Location-Based Mobile AdsVerve Mobile, a mobile ad network, is adopting newer ad technologies. T ...
- BI Intelligence Projects $18.2 Billion Spent On RTB In 2018A new BI Intelligence report from Business Insider projects the real-time biddi ...
- How To Sell Programmatic To The C-SuiteIf you're a marketer reading this article, there's a decent chance y ...
- Privacy Issues: Addressable Vs. Identifable AdvertisingMarketers want to engage audiences. Yet most media spend still targets conten ...
- GroupM's Move Toward TransparencyThere's no doubting the impact that open exchanges and programmatic buying ha ...
- Rubicon Stock Up 25% After Strong Q2 Earnings ReportShares of Rubicon Project have jumped roughly 25% on Wednesday follow t ...
- GroupM And The (Not-So) Hidden Power Of Scale In Open RTBGroupM's public departure from the Open RTB market was a big discussi ...
- Three Phases Of Development For Premium Programmatic: Software, Data, PlatformIt wasn't too long ago that technology companies were using the initi ...
- The Trade Desk Expands In Asia, Opens Shops In Japan & KoreaThe Trade Desk, a demand-side platform (DSP), on Monday announced a maj ...
- Lord & Taylor, Hudson's Bay Go Big on BeaconsI went beacon shopping over the weekend. While many retailers have be ...
- The Battle For Programmatic TransparencyOver the past decade, we have seen the disruption of many commerci ...
- Facebook's Q2 Success Means FBX May Not Go MobileThe final panel at last week's OMMA RTB in Los Angeles focus ...
- Ad Exchanges UnclothedOne of the worst-kept secrets in digital advertising is that although everyo ...
- FBX: Where Does It Go Now?FBX -- Facebook RTB exchange, where advertising exists on the right si ...
- The Kitchen's Engroff: Open Exchanges Are A 'Dark Pool'Media Kitchen Chief Digital Officer Josh Engroff doesn't buy into the analogi ...
- The Simple Side Of ProgrammaticDespite the momentum from many major players in the marketing space, rece ...
