Around the Net
Yahoo!7 Launching RTB Ad Exchange
- Mumbrella, Friday, October 24, 2014 3:14 PM
Yahoo7, the Australian branch of Yahoo Inc., has launched a programmatic ad exchange, Mumbrella has reported. Speculation about a potential Yahoo7 ad exchange arose over one year ago. It did launch a direct sales ad exchange last year, but the new exchange will allow advertising to buy its inventory via real-time bidding (RTB) for the first time, per Mumbrella.
“Launch partners include Foxtel, Cadreon, Accuen, Vivaki who are already trading with the Yahoo Ad Exchange platform,” writes Mumbrella.
