Marketing Week talked to brands, publishers, media agencies and ad tech providers at Marketing Week and E-Consultancy’s Get With Programmatic event - most insisted the problem was not a lack
of transparency but a lack of awareness. Christian Armond, general manager for digital marketing at TUI, says brands must share the responsibility of improving transparency with agencies. “You
get the transparency you deserve. If you are concerned you need to ask more questions. You need to push your agencies."
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