- Nestle's Butterfinger Hits The Comedy Circuit
Marketing Daily, Karlene Lukovitz - Wednesday, August 12, 2009
The Butterfinger/Improv Comedy Tour Sweepstakes offers a grand prize of a come ...
- Study: Sampling Results In Long-Term Sales Boost, Halo Effect
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 4, 2009
In-store sampling not only boosts day-of-event sales, it can also drive long-te ...
- Sunny D Brings Peel 'n Taste To The Grocery
Marketing Daily, Karl Greenberg - Thursday, July 30, 2009
The company is touting SunnyD Smoothies as a way to get peop ...
- State Farm Launches Guerilla Campaign
Marketing Daily, Tanya Gazdik - Thursday, July 16, 2009
The insurance company Archrival to target young adults in four Midwestern stat ...
- Caribou Coffee Walks On The Wild Side
Marketing Daily, - Friday, July 10, 2009
Caribou Coffee has launched "Wild It Up!," a Facebook application to promo ...
- McDonald's Launching Massive McCafé Sampling
Marketing Daily, - Thursday, July 9, 2009
Continuing its McCafé marketing juggernaut, McDonald's is projecting that it will gi ...
- Kellogg's Gardenburger Takes Act On Road
Marketing Daily, - Tuesday, May 12, 2009
In an effort to win more fans over to the Veggie Burge ...
- Mars Launches 'Relief Act' Sampling
Marketing Daily, - Thursday, May 7, 2009
Mars Snackfood U.S. has launched the Mars Real Chocolate Relief Act, offeri ...