- Ocean Spray Using SnapTags During Tour
Marketing Daily, - Thursday, July 7, 2011
Ocean Spray, which is launching a cross-country mobile sampling tour, will empl ...
- Applegate Hits The Road With The 'Dogs'
Marketing Daily, Tanya Gazdik - Tuesday, May 17, 2011
The Bridgewater, N.J.-based company will also hand out $100,000 worth of coupon ...
- Kimberly-Clark GoodNites Effort Includes TV
Marketing Daily, Karl Greenberg - Tuesday, May 17, 2011
The company says the campaign touts GoodNites' design and fit, with ...
- Kraft Polly-O, String Cheeses Offer Twisted Fun
Marketing Daily, Karlene Lukovitz - Friday, May 13, 2011
Kraft Foods' string cheeses -- branded Polly-O on the East Coast a ...
- Michelob Ultra, Bridgestone Team For Father's Day Promo
Marketing Daily, Tanya Gazdik - Monday, May 9, 2011
The Golfer's Ultimate 6-Pack will be released on May 23 and ...
- U by Kotex To Let Consumers Design Next Line
Marketing Daily, Karl Greenberg - Wednesday, April 6, 2011
Melissa Sexton, integrated marketing director, adult feminine care brands at K-C, tel ...
- Super-Charge Product Sampling, Event Marketing
Marketing Daily, Brian F. Martin - Wednesday, April 6, 2011
The most effective sampling efforts reach consumers at the point of us ...
- LDL-Lowering Snack Brand Raises Its Profile
Marketing Daily, Karlene Lukovitz - Wednesday, February 9, 2011
Corazonas is now building on its "mantra" -- "Freedom to Snack Sensibl ...
- MaggieMoo's Treats Food Bank Donors
Marketing Daily, - Tuesday, November 16, 2010
To mark National Cupcake Day on Dec. 15, the MaggieMoo's Ice Cre ...
- Consumers Have Difficulty Buying Healthy Eating
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 9, 2010
Healthy foods suffer from a perception that they are not as "tasty&quo ...
- P&G Puts Marketing Spotlight On Newer Products
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
Ellen Byron reports that Procter & Gamble is kicking off a "Ha ...
- Budweiser To Give Away Beer To Young Folks Who May Never Have Tried It
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
Bruce Horovitz reports that Budweiser is announcing today a national free-sample effo ...
- Hot News: Cream Of Wheat Partners With Cinnabon
Marketing Daily, Aaron Baar - Monday, September 20, 2010
B&G Foods will promote the product with newspaper inserts and advertising, ...
- Multi-Platform Beringer Campaign Breaks New Ground
Engage:Hispanics, Karlene Lukovitz - Thursday, September 16, 2010
Obviously, Beringer sees its pilot campaign, which will continue through the e ...
- Earth's Best Baby Food Sponsors Playdate Parties
Marketing Daily, Tanya Gazdik - Tuesday, September 7, 2010
Hain Celestial Group's Earth's Best is marking its 25th anniversary by sponsori ...
- McDonald's Calls Off Smoothie Samples
Around the Net In Brand Marketing, Thom Forbes - Monday, July 19, 2010
...
- Dentyne's 'Pure' Takes On Bad Breath At Walmart
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
In the fight against bad breath*, Dentyne comes armed with Pure, whi ...
- Mountain Dew Lets Fans Plan Tour, Events
Marketing Daily, Karlene Lukovitz - Monday, June 28, 2010
"I've been doing event marketing for 20 years," says Motive's Matt Statma ...
- Emergen-C Uses Social Media For (Real) Sampling
Marketing Daily, Karlene Lukovitz - Tuesday, June 15, 2010
In its coming fiscal year starting in July, the brand will al ...
- 'Telling' Her Doesn't Cut It Anymore; Let Her Sample Your Product
Engage:Moms, Kevin Burke - Wednesday, May 26, 2010
Sampling is especially effective in a pinched economy. Mothers are looking ...
- Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans
Marketing Daily, Karlene Lukovitz - Monday, May 24, 2010
The decision to invest in a new campaign for the brand, whi ...
- Presidente Beer Launches U.S. General Market Push
Marketing Daily, Karlene Lukovitz - Thursday, May 20, 2010
The integrated campaign will focus on grassroots online and offline components, wi ...
- Sunny Delight's Fruit2O Helps Fight Diabetes
Marketing Daily, - Thursday, May 6, 2010
The campaign, themed "Small Changes, Lifelong Results," will encourage individuals to pled ...
- Great Wolf Resorts Teams With L'il Critters
Marketing Daily, Tanya Gazdik - Tuesday, April 27, 2010
Children's nutrition will be at the forefront of the partnership through sever ...
- Peanut Chews Runs Photo Contest
Marketing Daily, - Wednesday, April 7, 2010
Brand fans are being asked to submit photos of themselves and the ...
- Kraft Gets Real With Athenos Sampling Effort
Around the Net In Brand Marketing, Thom Forbes - Friday, February 26, 2010
Kraft has launched a roving sampling tour for its Athenos hummus bra ...
- Sam's Club Outsourcing Product Demo Jobs; 11,200 Jobs Cut
Around the Net In Brand Marketing, Thom Forbes - Monday, January 25, 2010
An outside company, marketing firm Shopper Events LLC, is taking over in-sto ...
- Nescafé Issues Street Corner Taste-Test Challenge To Via
Around the Net In Brand Marketing, Thom Forbes - Friday, November 20, 2009
Working the street beat yesterday, Brandchannel blogger Peter Feld spotted two Nescaf ...
- UPS Shows Brands What 'Brown Can Do' For Them
Marketing Daily, Karl Greenberg - Monday, September 28, 2009
In a first for a package delivery company, United Parcel Service ...
- Q&A: LU Biscuits Seeks Out Stylish Samplers At Fashion Week
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 16, 2009
...