• April 7, 2010

Peanut Chews candy, manufactured by privately owned Just Born, Inc., has launched a "Chews Your Adventure" photo contest, running through Sept. 2.

Brand fans are being asked to submit photos of themselves and their favorite Peanut Chews candy that show their "funniest or coolest moment" or capture them participating in their favorite sport or adventure, plus comments on the photos, on peanutchews.com.

The grand prize winner will receive $2,000 to be used toward an adventure that he/she "chews-es." Nine first prize winners will receive $100 gift cards to put toward their own adventures. All winners will also receive a gift pack of Peanut Chews candies.

The contest is being promoted via radio advertising, social media messaging, package advertising, and product sampling events in markets in which the candy brand is sold.

Peanut Chews, bite-sized chocolates with chewy, crunchy roasted peanuts, are kosher and gluten-free. They were launched during World War I and used by the U.S. military as a ration bar.--Karlene Lukovitz