- Solixir Energy Drinks In 'Working Dead' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 2, 2013
The zombie-spoof campaign ("Fighting the Working Dead One Can at a Time ...
- V8 V-Fusion + Energy In Daylight Savings Campaign
Marketing Daily, Karlene Lukovitz - Friday, March 8, 2013
No one welcomes losing an hour of sleep when the clock "sprin ...
- Taco Bell Eyes UGC-Based SXSW 'Rockumentary'
Marketing Daily, Karlene Lukovitz - Friday, March 1, 2013
In the latest expansion of its "Feed the Beat" program, Taco Be ...
- Eclectic Music Stars Perform For Miracle Whip
Marketing Daily, Karlene Lukovitz - Friday, February 8, 2013
In the video -- a takeoff on music-industry concert benefits ("We A ...
- Pizza Hut Expands Bowl 'Hut' Campaign With Freebie
Marketing Daily, Karlene Lukovitz - Monday, January 28, 2013
These new promotions follow on the campaign's now-closed social/UGC competition, in whi ...
- Starbucks In Big Blonde Roast Sampling Campaign
Marketing Daily, Karlene Lukovitz - Monday, January 7, 2013
Starbucks has launched a new cross-channel sampling and sharing campaign to accelera ...
- Fans Help Truvia Expand Dining Distribution
Marketing Daily, Karlene Lukovitz - Wednesday, December 12, 2012
The collaboration is enabling Truvia to reward early-adopter dining venues by featuri ...
- Campbell's Go Soups Add Zing For Millennial Palates
Marketing Daily, Karl Greenberg - Tuesday, November 13, 2012
The company is promoting the new sku entirely online, per Nelson Warle ...
- Good Earth Tea Launches Offbeat Sampling Tour
Marketing Daily, Karlene Lukovitz - Friday, October 19, 2012
From Oct. 12 to 31, the brand's "Untamed Moments Tour" is sendi ...
- Jordan Back On Court For Hanes
Marketing Daily, Karl Greenberg - Monday, August 6, 2012
The company says the new collection is a 50/50 cotton/poly blend develop ...
- Target Testing Beauty Program In Chicago
Marketing Daily, Sarah Mahoney - Monday, July 23, 2012
The retailer is unleashing 14 black-clad, brand-agnostic specialists, who will help shoppe ...
- Hershey's Launch Urges 'Sweet Independence'
Marketing Daily, Karlene Lukovitz - Friday, July 6, 2012
The Hershey Company is employing Facebook engagement activities and sampling events ...
- Gold Peak Tea: Take A Year Off, On Us
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
Coca-Cola's Gold Peak Tea brand -- which drove more than a thi ...
- WalMart Launches Subscription Sampling
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 1, 2012
Walmart.com, going after Amazon in e-commerce, is prepping a subscription mail-order sampli ...
- Polling Accuracy Difficult; More Back-Up Comparisons Utilized
Research Brief, Jack Loechner - Wednesday, May 30, 2012
For decades survey research has provided trusted data about political attitudes a ...
- Nestle Waters' Resource Promises 'Electrolytenment'
Marketing Daily, Karlene Lukovitz - Saturday, May 19, 2012
Resource's core target audience is women 35 to 45, typically married a ...
- Total Beauty Starts Premium Sampling Program
Marketing Daily, Sarah Mahoney - Saturday, May 12, 2012
Marketing in the beauty business has long been fueled by sampling, wi ...
- Q&A: Boosting ROI With Sweet Tweets
Marketing Daily, Sarah Mahoney - Monday, April 23, 2012
Maximizing its social media budget has been as perplexing to Ben &am ...
- Pepsi Next Takes Over BuzzFeed
Marketing Daily, Karlene Lukovitz - Thursday, April 19, 2012
Pepsi Next took over BuzzFeed.com April 19 to promote its "Try ...
- Riunite Cultivates Wine Fans At NASCAR
Marketing Daily, Karlene Lukovitz - Monday, April 16, 2012
While NASCAR fans are a hugely fertile and loyal marketing target f ...
- LifeStyles' SKYN Kicks Off Global Push
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
The U.S. portion of the campaign, called "This Changes Everything," includes televisio ...
- Kraft's BelVita Launch Kicks Off With Pre-Bowl Spot
Marketing Daily, Karlene Lukovitz - Wednesday, February 1, 2012
The humorous, 30-second spot, taglined "Power Up, People," portrays a pair ...
- Celebs Don't Drive Fragrance Sales
Marketing Daily, Sarah Mahoney - Friday, December 16, 2011
While stars like Jennifer Lopez, Britney Spears and, of course, Elizabeth Tayl ...
- Kraft Sampling Machine Distinguishes Adults From Kids
Raw, Karlene Lukovitz - Wednesday, December 14, 2011
A machine being used in Chicago by Kraft can gauge age a ...
- Mars Offers Freebies For Facebook, Other Activities
Marketing Daily, - Wednesday, September 7, 2011
Mars Chocolate North America has launched a "Mars Random Acts of Chocolat ...
- Grassroots Effort Backs Sir Richard's Condoms
Marketing Daily, Karl Greenberg - Tuesday, August 30, 2011
The cause model for Sir Richard's condoms, which come in handkerchief-style pla ...
- What's Behind Dannon Greek's Oikos Rebranding?
Marketing Daily, Karlene Lukovitz - Thursday, August 11, 2011
While the product's formula isn't being changed, with new branding -- ...
- 'Friends of Elsie' Is On the Move
Marketing Daily, Karlene Lukovitz - Thursday, August 4, 2011
The campaign -- which includes regional cable television, national magazine print ad ...
- Trojan Food' Truck Has Vibrator 'Menu'
Marketing Daily, - Thursday, July 21, 2011
Trojan is hitting the streets with a grassroots effort called "Good Vibratio ...
- Ocean Spray Launches Bog Experience
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 21, 2011
Ocean Spray has rolled out "cranberry bog" environments in urban centers. Oce ...