- Multi-Touch Attribution In Data-Driven Marketing's Passenger Seat
RTBlog, Tyler Loechner - Wednesday, January 14, 2015
If "programmatic" is the father and umbrella term under which real-time biddin ...
- Sideswipes: Embodied Media
MediaDailyNews, Katie Meier - Tuesday, January 13, 2015
Meet Sensorium, a research center for cross-disciplinary innovation in everything from wearabl ...
- Technology Marketing Chart Shows Exploding Landscape
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 12, 2015
The explosion of tech companies in the marketing space continues to diz ...
- Click-To-Call Volume Rising With Mobile Use
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 8, 2015
As the use of mobile phones continues to climb, so will t ...
- Why Marketers Need Content Analytics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 7, 2015
As marketers continue to get more comfortable with content marketing strategy a ...
- SapientNitro, R/GA, frog Lead In Innovation, Forrester Reports
MAD, Larissa Faw - Tuesday, January 6, 2015
The research firm recently released Forrester Wave: Innovation Agencies, Q4 2014 ...
- AH Belo Buys 3 Marketing Cos.
MediaDailyNews, Erik Sass - Monday, January 5, 2015
The owner of "The Dallas Morning News" announced that it has acquir ...
- Google Says Treating Broadband As Utility Will Boost Fiber Rollout
Online Media Daily, Wendy Davis - Tuesday, January 6, 2015
Google is telling the Federal Communications Commission that reclassifying broadband service ...
- Confronting Goliath To Find Marketing's Emotional Triggers
SearchBlog, Laurie Sullivan - Monday, January 5, 2015
Don't forget that basic online advertising and marketing skills provide the platfo ...
- Qwant Rides Anti-Google Sentiment Abroad
Around the Net in Search Marketing, Gavin O'Malley - Friday, January 2, 2015
With consumer sentiment seemingly on its side, French start-up Qwant is tryi ...
- What 'The Interview' Christmas Day Sales, Rentals Say About A Nation's Freedom
SearchBlog, Laurie Sullivan - Friday, December 26, 2014
In an unprecedented show of support for democracy, Sony Pictures agreed ...
- Oracle's Datalogix Acquisition Automates Real-Time Bridges To Enterprise, Search Engines, Social Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 22, 2014
Oracle planted a firm stake in online advertising Monday with the acquisiti ...
- Yahoo, Consumers Unable To Resolve Email Privacy Battle
Online Media Daily, Wendy Davis - Monday, December 22, 2014
Yahoo and Web users who say the company wrongly scans their ema ...
- How To Fix Product Page Mistakes To Optimize Site Content, Rankings, Ecommerce
SearchBlog, Laurie Sullivan - Monday, December 22, 2014
Common misspellings, nuances in Web copy and content, and incorrectly optimizing vide ...
- The Year In Re: View
MediaPost Weekend, Tyler Loechner - Saturday, December 20, 2014
"Viewability" may not have been the word of the year for 201 ...
- Google Releases Tool Predicting Path To Purchase
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 18, 2014
Customer journeys from search to purchase are all over the map. So ...
- Who Loves Christmas Crowds Best? Gen Y
Marketing Daily, Sarah Mahoney - Wednesday, December 17, 2014
While marketers are appealing to Millennials' passion for digital, a new surv ...
- comScore Reports $42.5 Billion Spent Online So Far During Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 17, 2014
comScore on Wednesday reported that U.S. consumers spent $42.5 billion from deskt ...
- Connexity Rolls Out Search Services To Drive Targeting Through Shopper Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 16, 2014
Connexity has begun rolling out a media agency within the company. T ...
- Toyota Plays Fantasy Football With Yahoo
Marketing Daily, Karl Greenberg - Monday, December 15, 2014
Dionne Colvin-Lovely, national director, traditional and emerging media, Toyota Motor Sales US ...
- Industry Speculates On Facebook's Post-Bing Play, Will It Include Search?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 15, 2014
Facebook's advertising platform was not greatly impacted by dropping Bing because t ...
- Dutch Officials Demand Google Revise Privacy Policy
Online Media Daily, Wendy Davis - Monday, December 15, 2014
Officials in the Netherlands have told Google to revise its privacy poli ...
- People-Based Targeting Takes Center Stage In A Keywordless World
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 12, 2014
Keywords have transitioned to a new role in search engine marketing ...
- Facebook Takes On Search, Abandons Microsoft Bing
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, December 14, 2014
Days after Facebook announced an update to Graph Search, reports have beg ...
- Cross-Device Holiday Shoppers Are Four Times More Likely To Be Female
SearchBlog, Laurie Sullivan - Thursday, December 11, 2014
Starting a search on one device and completing it on another continu ...
- Girl Scouts CMO Reveals How A 102-Year-Old Organization Goes Digital
Marketing Daily, Dianna Dilworth - Monday, December 8, 2014
Girl Scouts of the USA is getting into digital, and recently reveal ...
- Vizion Interactive Acquires FMB Media Assets, Adds David Szetela to Team
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 3, 2014
Digital Marketing Agency Vizion Interactive announced Wednesday the acquisition of assets from F ...
- 3 Things Your SEO Expert Should Not Say
Search & Performance Marketing Daily, Patrick Reinhart - Wednesday, December 3, 2014
In digital marketing, a series of moments can lead you to belie ...
- Google Updates DoubleClick Verification, Gives Advertisers More Control
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 2, 2014
Google's DoubleClick rolled out eight updates to its Verification product suite Tuesda ...
- Google Attempting Again To Get High Court Privacy Ruling Overturned
Around the Net In MAD London, Sean Hargrave - Tuesday, December 2, 2014
Google is mounting a fresh bid to overturn a High Court priva ...