Tag results for "search marketing"
- Google Launches Auto Insurance Comparison-Shopping EngineGoogle confirmed earlier reports with the launch Thursday of the Google Compa ...
- PureClick Touts MRC Paid-Click Accreditation, Technology Identifies Bad PublishersPureClick has received click measurement accreditation from the Media Rating Council f ...
- The Science Of 'Do It With Me'The movement to spruce up and expand aging digital media continues. A ...
- Relevant, Original Content Brings Authority To Lesser-Known SitesMarketers need to stop relying on public domain information -- or conte ...
- Surprise! Didn't Think The Landing Page Rates?It makes sense that paid-search landing pages should match specific user querie ...
- YP Taps SEM Experts To Rebuild Its Search Platform Focusing On LocalSearch advertisers face a conundrum as they try to find ways ...
- Criteo Crosses Atlantic, Acquires L.A.-Based DataPopParis-based retargeting firm Criteo announced Wednesday the acquisition of DataPop for ...
- Digital And Traditional Parity Is Due To Digital Growth, Not TV's Imaginary DeclineAs the UK leads the world by hitting an equilibrium between digit ...
- Retailers, Brands Have A Growing Problem In Search, Shopping AdsNot all images in Google Shopping ads or online at retail W ...
- Google, Mattel Bring Virtual Reality To View-MasterGoogle and Mattel have partnered to bring the View-Master into the twenty-fir ...
- AutoWeb Gets Creative With adMarketplace Search AdsAutoWeb, a vehicle search engine with social sharing features, has secured ...
- Magnetic Moves Into Germany, Appoints Country ManagerMagnetic announced Thursday a move into Germany, appointing Neal Bruwer country manage ...
- Multiple Agencies Tap Placed To Link Digital Ads, Physical SalesLocation-based ad-targeting firm Placed on Wednesday announced partnerships with Digitas, Horizon, I ...
- The Valentine's Day Gift ExchangeU.S. consumers will spend $2.1 billion on flowers this Valentine's Day. Th ...
- Has Google Been Tweaking Again?Google is yet to end speculation that it has updated its sear ...
- How To Identify Individuals From Anonymous DataAnonymous data doesn't exist. I've been writing about this for years. N ...
- Cut Though The Noise: Big Data Applied to Search MarketingAs search marketing experts, we are constantly trying to find ways ...
- The Power Of Location Is In Sharpening The Marketing MixThe 2014 CMO Digital Benchmark Study from Leapfrog Online says CMOs' la ...
- Wix Super Bowl Blitz Spans Search, Display, TV, Social - Worth More Than $4.5M SpentIsrael-based Wix blew away stats during its $4.5 million 30-second Super Bo ...
- Bing Ads Dive Into Native, Remarketing, Mobile App ExtensionsMicrosoft Bing Ads will begin testing native ads on MSN.com, with pla ...
- DoubleClick Tech Guru Jumps To HookLogicHookLogic has appointed a new chief technology officer. Fran Ryan ran DoubleClick ...
- Unilever Selects Omnicom's PHD, Resolution Media For Global Search DutiesThe consumer goods giant conducted a separate review for SEO and S ...
- What The Mobile Tipping Point In Search Means For MarketersIn 2015, search as a whole will cross the "mobile tipping poin ...
- What Are UTMs And How Do I Use Them?The better marketers understand the campaigns that work on a specific d ...
- Google Slips In Q4, Gives Up Search Market Share To Bing, YahooGoogle continues to lose search market share to Bing and Yahoo, albe ...
- Facebook Desperately Tries To Prove Itself To Search MarketersMarketers have a love/hate relationship with Facebook. Some search marketers say t ...
- comScore Brings Pre-Bid Data To Programmatic MarketplaceThe quality of inventory has been the Achilles heel of programmatic advertisin ...
- Lover.ly Wedding Site Capitalizes On Data To Serve Native AdsPractically every company innovates, but few wedding sites think about first-party da ...
- Think Google Will Just Get A Slap On The Wrist From The EU? Think AgainRight now you probably think the EU will give Google a lig ...
- BrightRoll Streamlines Analytics ReportingYahoo's BrightRoll, a programmatic video ad platform, on Tuesday announced the laun ...
