Google has updated its URL mobile algorithm and presentation after realizing the longer ones that serve up in search results has become somewhat of an issue. A
well-structured URL offer users a quick hint about the page topic and how the page fits within the Web site. The change aims to better reflect the names of Web sites, using the
real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.
Read the whole story at Google Webmaster Central Blog »