- Google Adds Location, Schedule Bid Adjustments
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 17, 2014
Google has introduced a way to allocate a marketing paid-search budget ...
- IBM Releases Freebie Watson Analytics For the Masses
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 17, 2014
IBM on Tuesday released a cloud-based application it calls Watson Analytics ...
- Real-Time With New Chango CRO Lorizio On Branding Via Programmatic
RTBlog, Tyler Loechner - Wednesday, September 17, 2014
Real-Time Daily caught up with Keith Lorizio, the newly appointed chief reven ...
- Judge Sides With Google In Domain Name Dispute
Online Media Daily, Wendy Davis - Friday, September 12, 2014
People might use the word "google" as a verb, but Google sti ...
- Search Engines Keep Searchers Longer Before Referring Traffic To Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 11, 2014
Google, Bing, Yahoo and other engines continue to search for ways ...
- Publicis Groupe, Adobe Partner To Create New Holding Company Operating Model
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 10, 2014
Publicis Groupe and Adobe Systems announced a partnership Wednesday to build a ...
- iCrossing, Kenshoo Build Marketing Tool Chest
SearchBlog, Laurie Sullivan - Thursday, September 11, 2014
iCrossing's access to Hearst's audience data from 200 million unique monthly visito ...
- Bing Gives Marketers Tools To Dig Deeper Into Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 9, 2014
Bing has released a dashboard giving search marketers a six-month view th ...
- EU Tells Google To Make Greater Concessions To Rivals
Around the Net In MAD London, Sean Hargrave - Tuesday, September 9, 2014
Google has been told by European authorities that it must make mo ...
- MSN Revamps Site, More Mobile Friendly
MediaDailyNews, Gavin O'Malley - Monday, September 8, 2014
With the relaunch, Microsoft is promising a simpler buying experience for advertise ...
- Yahoo Confirms Expansion Of Native Ads To Other Sites
Search & Performance Marketing Daily, Mark Walsh - Monday, September 8, 2014
Yahoo on Monday confirmed extending its native Stream ads to third-party sit ...
- Content's Growing Pains Look A Lot Like Social Media Marketing's
SearchBlog, Laurie Sullivan - Monday, September 8, 2014
Tracking and analyzing content marketing performance looks a lot like the tria ...
- Google Works With Louis Vuitton Brand To Spot Counterfeit Goods
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 5, 2014
Google has implemented a system for filtering advertising that may infringe copyright ...
- Content Marketing Storytelling Techniques
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 5, 2014
Content marketers with storytelling skills are in demand, but it's important ...
- Alternatives To Google's Exact-Match Keyword Removal
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 5, 2014
Rand Fishkin takes marketers through strategies to deal with Google's recent remov ...
- For IPG Placed Is The Place To Be
MAD, Steve McClellan - Thursday, September 4, 2014
The holding company has entered into a strategic partnership with the Seattle-bas ...
- MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow
MediaDailyNews, Joe Mandese - Friday, September 5, 2014
In a freewheeling conversation that touched on everything from the role ...
- The MRC Viewability Standards Aren't Working For Video Yet, Either
RTBlog, Tyler Loechner - Thursday, September 4, 2014
Digital advertising's viewability problem is getting bigger when it comes to displ ...
- How Social's Influence Contributes To Search Campaigns
SearchBlog, Laurie Sullivan - Thursday, September 4, 2014
Search engine marketers tying in social advertising campaigns on Facebook, LinkedIn, Pinteres ...
- About.com Rebrands Identity, Uses Data To Build Out Ad Targeting Platform
MediaDailyNews, Laurie Sullivan - Tuesday, September 2, 2014
About.com began operating under a new brand identity and site redesign Tuesda ...
- Safari Users Fight To Revive Hacking Lawsuit Against Google, Vibrant Media, WPP
Online Media Daily, Wendy Davis - Wednesday, September 3, 2014
Google, Vibrant Media and WPP's Media Innovation Group went beyond "routine commerci ...
- Web Sites, Newspapers Blur Visual Cues Of Sponsored Blogs, Native Ads
MediaDailyNews, Mark Walsh - Thursday, August 28, 2014
Many publishers are still experimenting with different combinations of labels, fonts, borde ...
- Americans Prefer Online Browsing Over Buying
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2014
Americans lag behind their Asian and European counterparts when it comes ...
- Sojern Adds Wahi As VP, Product & Insights
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Sojern, a programmatic ad platform for travel advertisers, on Wednesday announced t ...
- Exchanges, DSPs Fastest-Growing Inventory Sources In Mobile
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Across the spectrum of mobile advertising, smartphones handily beat out tablets a ...
- GroupM Acquires France's Keyade
MAD, Steve McClellan - Tuesday, August 26, 2014
The acquired company's attribution software will be integrated within the data, tool ...
- When Skipping Ads Are Good For The Advertisers
VidBlog, P.J. Bednarski - Wednesday, August 27, 2014
Minteye is marketing an ad format that allows consumers to slide ...
- Bizible Secures $8 Million Funding Round
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 26, 2014
Bizible has secured $8 million in venture capital funding led by Sca ...
- Chinese Government OS To Compete With Google, Microsoft
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 25, 2014
The Chinese government plans to launch its own operating system in Octob ...
- Seniors Dislike Ad Portrayals
MediaDailyNews, Erik Sass - Friday, August 22, 2014
As the American population ages, more marketers are targeting seniors with ...