- Americans Prefer Online Browsing Over Buying
Marketing Daily, Tanya Gazdik - Thursday, August 28, 2014
Americans lag behind their Asian and European counterparts when it comes ...
- Sojern Adds Wahi As VP, Product & Insights
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Sojern, a programmatic ad platform for travel advertisers, on Wednesday announced t ...
- Exchanges, DSPs Fastest-Growing Inventory Sources In Mobile
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Across the spectrum of mobile advertising, smartphones handily beat out tablets a ...
- GroupM Acquires France's Keyade
MAD, Steve McClellan - Tuesday, August 26, 2014
The acquired company's attribution software will be integrated within the data, tool ...
- When Skipping Ads Are Good For The Advertisers
VidBlog, P.J. Bednarski - Wednesday, August 27, 2014
Minteye is marketing an ad format that allows consumers to slide ...
- Bizible Secures $8 Million Funding Round
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 26, 2014
Bizible has secured $8 million in venture capital funding led by Sca ...
- Chinese Government OS To Compete With Google, Microsoft
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 25, 2014
The Chinese government plans to launch its own operating system in Octob ...
- Seniors Dislike Ad Portrayals
MediaDailyNews, Erik Sass - Friday, August 22, 2014
As the American population ages, more marketers are targeting seniors with ...
- Advertising Oversaturation Hits Home
SearchBlog, Laurie Sullivan - Monday, August 25, 2014
Oversaturation of TV and online advertisements never really bothers me because ...
- 'Haul' Videos On Mobile Drive Views On YouTube For Back-To-School
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 21, 2014
Views of haul videos, also known as look-what-I-got-here, on mobile devices f ...
- Tumblr U.S. Users To Reach 17 Million This Year
Social Media & Marketing Daily, Mark Walsh - Thursday, August 21, 2014
Whether Yahoo's $1.1 billion purchase of Tumblr last year will help tu ...
- Marketer Confidence Continues To Slide, Europe Now More Bullish Than America
MediaDailyNews, Joe Mandese - Thursday, August 21, 2014
In another telling signal that the global ad expansion may be runni ...
- Can Marketers Be Hot On Social But Not Mobile?
MoBlog, Mark Walsh - Wednesday, August 20, 2014
The mobile banner has long been a subject of scorn, annoying use ...
- Google's Top 10 Milestones In 10 Years
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 19, 2014
Amit Singhal, Google senior vice president and software engineer, outlines in ...
- Online Retail Up 14% in July, Led By Jewelry And Clothing
MediaDailyNews, Mark Walsh - Monday, August 18, 2014
Shopping in categories like jewelry and watches and apparel helped boost onli ...
- Tumblr Teams With Ditto Labs To Track Brand Posts
Social Media & Marketing Daily, Gavin O'Malley - Monday, August 18, 2014
Tumblr is partnering with Ditto Labs to help the photo-analytics start-up tra ...
- The Quick And The Dead: Challenges To Achieving Real-Time Mobile Marketing Agility
Mobile Insider, Carin van Vuuren - Friday, August 15, 2014
The digital customer experience now encompasses interaction across devices at various poin ...
- ChannelAdvisor Releases Mixed Search, Ecommerce Amazon, eBay Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 13, 2014
ChannelAdvisor on Wednesday reported July search performance for ecommerce, and Amazon a ...
- IgnitionOne Acquires Human Demand, Pulling In Mobile Expertise
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 13, 2014
IgnitionOne announced Monday the acquisition of Human Demand to strengthen its positi ...
- Facebook Launches Cross-Device Reporting
Social Media & Marketing Daily, Mark Walsh - Wednesday, August 13, 2014
Facebook has rolled out cross-device reporting for ads, allowing marketers to s ...
- Just For You: Dynamic Yield Delivers Personalized Sites
MAD, Larissa Faw - Tuesday, August 12, 2014
Dynamic Yield, an automated real-time content optimization engine, is launching a platfo ...
- Over 90% Of Buyers Using Programmatic, Per AOL Survey
Real-Time Daily, Tyler Loechner - Wednesday, August 13, 2014
Programmatic advertising has woven its way into every channel in marketing, includi ...
- Efficiency: Programmatic's Blessing And Curse
RTBlog, Tyler Loechner - Wednesday, August 13, 2014
The new survey results from AOL, which reveal that 90% of ...
- Apple Siri Inventors Build AI Into Viv Labs Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 12, 2014
Apple Siri, Google Now, and Microsoft Cortana have some serious competition. T ...
- Millennial Media Revs Up 18%, Market Share Slips
Mobile Marketing Daily, Mark Walsh - Monday, August 11, 2014
Mobile ad network Millennial Media on Monday reported revenue increased 18.1% ...
- Former eBay SEO Head Joins Searchmetrics, Shares Search Marketing Misconceptions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 8, 2014
Jordan Koene, eBay's former global head of SEO and content development, h ...
- Search Marketing Demonstrates How Data Supports Programmatic Premium Branding Campaigns In-House
SearchBlog, Laurie Sullivan - Monday, August 11, 2014
Programmatic ad buying began with search engine marketing. Data introduced programmatic audien ...
- The Beat Goes Online: Live Nation Music Events More Closely Tied To Search, Smartphones
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 7, 2014
Consumers may soon have an option to search and purchase tickets f ...
- Why CMOs Must Help CIOs Rethink Technology To Stop Bleeding Red
SearchBlog, Laurie Sullivan - Thursday, August 7, 2014
While IT takes charge of the technology across companies, 51% of marketi ...
- Managing Paid-Search Accounts For Small Businesses, Franchises
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 6, 2014
Brick-and-mortar franchises are typically considered local, small businesses. Smaller targeted areas generate le ...