• Fortune, Thursday, September 18, 2014 1:15 PM

With his back against the wall over consumer privacy issues, Tim Cook is stepping up encryption efforts at Apple, while subtly suggesting that it’s Google that is the real privacy offender. “Cook didn’t have to name Google as the company that profits more than any other from selling customers to advertisers … Charlie Rose had already done it for him,” Fortune writes, referring to an interview that Cook did with Rose this week. More broadly, “Apple played its security card this week — in the media, on the Web, and in a 43-page white paper of breathtaking clarity and detail.”

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