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Does Google's Anti-Competition Defense Hold Water?

While not exactly agreeing with News Corp’s recent assessment that Google is prohibiting competition in the EU, Danny Sullivan isn’t buying Google’s defense on the matter. “Google employed its oft-used defense that Google’s competition is ‘just one click away,’” Sullivan writes in Marketing Land. Yet, “Google is a habit, one that can be as hard to break as smoking -- and one that people often have little interest in breaking, since for huge numbers of people, Google does a great job helping them find what they want, for free.”

Read the whole story at Marketing Land »

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