While not exactly agreeing with News Corp’s recent assessment that Google is prohibiting competition in the EU, Danny Sullivan isn’t buying Google’s defense on the matter.
“Google employed its oft-used defense that Google’s competition is ‘just one click away,’” Sullivan writes in Marketing Land. Yet, “Google is a habit, one that can
be as hard to break as smoking -- and one that people often have little interest in breaking, since for huge numbers of people, Google does a great job helping them find what they want, for
free.”
Read the whole story at Marketing Land »