- The Math Behind Hiring (Or Not Hiring) An SEM Agency
Performance Marketing Insider, David Rodnitzky - Monday, June 9, 2014
SEM agencies can be pricey. The standard fee is based on t ...
- Marketers, You Know The Mobile Device - What More Do You Want?
SearchBlog, Laurie Sullivan - Friday, June 6, 2014
More woman than men own iOS devices -- 68% vs. 23%, respective ...
- How To Determine Search's Incremental Value
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 5, 2014
Jeremy Hull from iProspect is collaborating with three teams within the compa ...
- Pinterest Rolls Into DIY Advertising
SearchBlog, Laurie Sullivan - Thursday, June 5, 2014
Pinterest has added a do-it-yourself (DIY) Promoted Pins tool that allows business ...
- U.S. Ad Market Forecast To Spike 6.2% In 2014
MediaDailyNews, Wayne Friedman - Friday, May 30, 2014
The U.S. advertising market will continue to have a strong year. MoffettNathans ...
- GM Contemplated Google Self-Driving Cars
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 29, 2014
General Motors, which Tim Higgins explains is developing its own autonomous vehic ...
- Consumers Accept Declining Privacy
Marketing Daily, Tanya Gazdik - Wednesday, May 28, 2014
Most consumers believe that total privacy is a thing of the pa ...
- Magnetic Acquires Retargeting Startup Cognitive Match
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 28, 2014
Magnetic has acquired Cognitive Match for an undisclosed sum. Using rules-based log ...
- Tips To Better Understand The Psychology Of Search Engine Marketing
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 28, 2014
Rob Ousbey put together a cheat sheet on the more than ...
- Verve Mobile Launches White-Label Mobile Offers
Mobile Marketing Daily, Mark Walsh - Tuesday, May 27, 2014
Verve Mobile is introducing a new white-label service geared to small a ...
- Brinkworth Leads Ensighten's Asia-Pacific Team
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 27, 2014
Ensighten's post-acquisition of TagMan finds Chris Brinkworth moving to Australia to le ...
- Paid Search, Display Outsourced; Analytics, Social Media In-House
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 27, 2014
The U.K. Search Engine Marketing Benchmark Report published by Econsultancy and Latitu ...
- How Google Defines 'Mobile' - Or Doesn't
MoBlog, Mark Walsh - Friday, May 23, 2014
Exactly what "mobile" means in the context of consumer electronics has be ...
- eBay Hit Hard By Google Panda Update, Takes Major Search Losses
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 22, 2014
Wordstream Founder Larry Kim estimates eBay lost 80% of its organic traff ...
- Google Acquires Divide, Supporting BYOD Trend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 19, 2014
Another day, another Google acquisition -- seriously. Google said it will acqui ...
- Most Companies, Except Snapchat, Increasing Efforts To Protect Consumer Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 16, 2014
The latest report from the Efficient Frontier Foundation, (EFF) Who Has Yo ...
- Conversion Rate Optimization Pushing On Marketing Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 16, 2014
Marketers will spend more on search marketing although it is becoming increasing ...
- What Do Babies And Web Sites Have In Common?
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 16, 2014
I'm sure you have heard the saying that beauty is in t ...
- Broadcast TV Media Buyers Missing Search Data Opportunity To Connect With Fans
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 15, 2014
Broadcast television continues to miss a massive opportunity when it comes ...
- Thinking Differently About Search, Schema.org Mark-Up Language In The Age Of The Internet Of Things
SearchBlog, Laurie Sullivan - Friday, May 16, 2014
The Internet of Things will require search marketers to think differently abo ...
- Acxiom Acquires LiveRamp, Wants To Build 'Neutral' Audience Grid Anyone Can Plug Into
Real-Time Daily, Joe Mandese - Thursday, May 15, 2014
In a sign of just how important plumbing has become in Madis ...
- Google Co-Founder Larry Page's Vision of Search
SearchBlog, Laurie Sullivan - Thursday, May 15, 2014
The most recent founders' letter to investors written by Larry Page hin ...
- Cross-Screen Magic And The Future Of Media
MediaDailyNews, Liz Ross - Wednesday, May 14, 2014
We no longer need to be an industry of disparate parts, b ...
- Marin Supports Google AdWords Retargeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 14, 2014
Marin Software has begun to support Google AdWords Remarketing Lists for Sear ...
- Pinterest Rolling Out Promoted Pins, Native Ads In Search Feeds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 12, 2014
ABC, Expedia, GAP, General Mills, Target and other major brands are worki ...
- Paid Media Won't Buy Brands Love
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 13, 2014
Conductor has created a business framework and platform supporting Web Presence Managemen ...
- Millennial Purchase Behavior Demands Loyalty
SearchBlog, Laurie Sullivan - Tuesday, May 13, 2014
When it comes to fashion brands and retailers, 60% of Millennial wom ...
- Google Acquires Stackdriver; Supports Amazon Web Services
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 9, 2014
Another day, another Google acquisition. Google's recent Stackdriver acquisition gives the compa ...
- Yahoo Follows Google, Removes Anti Abortion Ads From Searches
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 9, 2014
Yahoo this week pulled anti-abortion ads appearing in Web searches for aborti ...
- Entercom Helps Small Businesses With Digital Marketing Services
MediaDailyNews, Erik Sass - Wednesday, May 7, 2014
In the newest example of local broadcasters expanding their capabilities to off ...