- Post-Search Era? Facebook Is Owning Mobile Content Referrals
MoBlog, Steve Smith - Thursday, May 8, 2014
In the news and entertainment categories, Facebook is well ahead of a ...
- Marin Appoints Yovanno CEO, Lien Moves Into Exec Chairman Role
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 7, 2014
Marin Software announced Wednesday that David Yovanno has joined as CEO. Chr ...
- The Better Mobile Conversion Search Strategy: App vs. Web Site
SearchBlog, Laurie Sullivan - Wednesday, May 7, 2014
Log in. Mobile apps drive branding, loyalty, retention, cross-channel and device measureme ...
- More Than Half Of Local Searches End In Purchase
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 6, 2014
Thinking of physical addresses similar to digital addresses will help marketing departmen ...
- Google Acquires Rangespan To Support Shopping Data Management
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 5, 2014
Google has acquired London-based Rangespan to support the back-office services in Goog ...
- Twitter Tweet Effect And Earned Media
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 5, 2014
Twitter has released a study in partnership with The Advertising Research Foundation, Fox and DB5 call ...
- Peeling Back Local Paid-Search Forecasts To Analyze What Goes Into The Numbers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 5, 2014
Borrell Associates released a bold forecast early last week at the MediaPo ...
- Kenshoo Speaks With Asia-Pacific Consumers In Local Languages On Local Turf
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 1, 2014
Kenshoo said it will expand its operations to focus on predictive med ...
- Microsoft Bing Updates Smart Search
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 1, 2014
Bing released updates to Smart Search this week that it says will ma ...
- It's Time: Search, Advertising Agencies Must Bend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 30, 2014
Agencies need to "bend their thinking" and become more flexible with contra ...
- How Kenshoo, Yahoo Explain Mobile Behavior To Prepare Brands For A Multiscreen World
SearchBlog, Laurie Sullivan - Thursday, May 1, 2014
Consumer needs outpace the app and service requirements now available for mobi ...
- Target Taps Facebook, Embraces Mobile And Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 29, 2014
Target worked with Facebook to create a mobile application called Cartwheel th ...
- Broadcast TV King El Pollo Loco Crowdsources Slogan On Social, Ignores Search
SearchBlog, Laurie Sullivan - Wednesday, April 30, 2014
El Pollo Loco took to social media, asking its more than 14,0 ...
- Search Data Drives Strategy, Wells Fargo Advisors CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 28, 2014
Looking for a financial adviser could take months. Consumers take to sear ...
- Local SEO Budgets To Rise By 2018, Paid Search Falls
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 28, 2014
Marketers will spend 52% more on search engine optimization (SEO) by 201 ...
- A Lesson In Calculating Lifetime Customer Value For Digital
SearchBlog, Laurie Sullivan - Tuesday, April 29, 2014
The amount consumers spend with any one brand during their lifetime varie ...
- SEMPO Builds Global Presence To Identify Trends, Solve Challenges
SearchBlog, Laurie Sullivan - Monday, April 28, 2014
Changes afoot at SEMPO point to a more structured international model th ...
- SIS: Where You'll Find The Future Of Search
Show Daily, Laurie Sullivan - Monday, April 28, 2014
Ah, Key Largo. The Search Insider Summit kicked off on Monday wi ...
- 25 Google Tactics To Build A Better Mobile Web Site
SearchBlog, Laurie Sullivan - Friday, April 25, 2014
Mobile users are goal-driven. They launch an application or Web browser ...
- Google Loses Google+ Head
Social Media & Marketing Daily, Gavin O'Malley - Thursday, April 24, 2014
Although not for lack of trying, Google has yet to establish ...
- British Airways Names Forward3D Global Paid-Search Agency
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 23, 2014
British Airways has appointed Forward3D to run its global paid-search campaigns. T ...
- Persuading Searchers With Color
SearchBlog, Laurie Sullivan - Thursday, April 24, 2014
Do you know the taste of Thai tea? When unmixed the colo ...
- Google Adds AdWords App, Ad Tools For Search, Display, YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 22, 2014
Google announced several tools Tuesday that allow companies to promote and targ ...
- AT&T Serious About Fighting Google Fiber For Market Share
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 22, 2014
AT&T is looking at potentially expanding its GigaPower, one-gigabit-per-second fiber, Internet servi ...
- Nathan Safran Takes Seat On SEMPO Board
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 22, 2014
Conductor Director of Research Nathan Safran was appointed to the Board ...
- Bing Predicts 'American Idol' Winners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 21, 2014
Microsoft believes it can predict the outcome of some favorite TV competitio ...
- CVS Caremark Creates IT Team To Manage SEO, Ecommerce Projects
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 21, 2014
CVS Caremark has begun putting together a technical team to support sear ...
- AdRoll Rolls With $70M Series C Funding
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 21, 2014
AdRoll has raised $70 million in a Series C investment round, wi ...
- Searchmetrics Trends Toward URL Analyses Tools
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 21, 2014
Searchmetrics launched an "at-a-glance" URL analyses tool in its enterprise SEO platfo ...
- 5 Tips And Even More Reasons To Integrate Search And Social Campaigns
SearchBlog, Laurie Sullivan - Monday, April 21, 2014
Consumers clicking on an advertiser's paid-search and social advertisement will double conversi ...