- Information Is Critical For Consumer Decisions
Performance Marketing Insider, Aaron Baar - Tuesday, October 25, 2016
"The Why Before The Buy" study explores the reasons consumers choose o ...
- Bing Ads Reorganizes Workflow, Adds Intelligence To Recommend Bids, Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 24, 2016
Tailored recommendations based on goals, guidance through bid and budget estimates, a ...
- Google's Enhanced Ad Targeting Reignites Privacy Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 24, 2016
The latest controversy about Google's ad-targeting capabilities comes with a post fr ...
- Criteo Finally Introduces Predictive Search Platform For Google Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2016
Criteo introduced a search platform for Google Shopping Tuesday after months ...
- Microsoft Culture Change Takes 'Learn It Alls'
SearchBlog, Laurie Sullivan - Tuesday, October 25, 2016
Are consumers better off with Microsoft in the world? "Why does t ...
- IgnitionOne Puts Focus On Machine Learning, Data Science
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 21, 2016
Perhaps that's one reason for the realignment that shows up in t ...
- Bing, Search Find Growth Under CEO Nadella's Guidance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 21, 2016
Despite a slow and difficult climb for Microsoft, its search engine Bi ...
- Criteo New EVP Of Marketing Will Shorten Path To Innovation
SearchBlog, Laurie Sullivan - Monday, October 24, 2016
Smaller companies master innovation more often than large ones -- but wh ...
- Gating Content To Earn Leads
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 21, 2016
Have you ever considered gating your content to get leads? asks Ra ...
- Adobe Adds Data Visualization Tools, Making It More Intelligent
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2016
Adobe began offering new features in its analytics platform Thursday to me ...
- Google Drives In-Store Foot Traffic Through Online Affiliate Location Extensions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2016
Google on Thursday introduced affiliate location extensions in AdWords to help manufacture ...
- Bing Search Online Radio Carousel Presents Opportunities For Advertisers
SearchBlog, Laurie Sullivan - Friday, October 21, 2016
The combination of search, paid search and radio brings an interesting ad-targeti ...
- More Research Shows How Search Influences More Than Sales
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 20, 2016
This time researchers took to Bing to determine whether Microsoft's search engi ...
- Google Trends - Debate: 'Is Bigly A Word?'
Marketing Politics Daily, Philip Rosenstein - Thursday, October 20, 2016
According to a Google Trends report, the second top trending search te ...
- adMarketplace Partnerships Widen Search Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2016
adMarketplace announced on Wednesday the addition of several new partners to he ...
- Google Pulls Online, Offline Survey Data Into Analytics 360
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2016
Google has offered a survey product since 2012, but the latest versi ...
- eBay Adds Chatbot Search Assistant For Facebook Messenger
SearchBlog, Laurie Sullivan - Thursday, October 20, 2016
eBay now has a chatbot for mobile powered by artificial intelligence. ...
- Eric Schmidt Did Work For Clinton Campaign, Per Email Released By WikiLeaks
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 19, 2016
The CEO of Google's parent company, Alphabet, once did work for t ...
- Advertisers Spent $5.8 Million On Cyber Monday Search Keyword Groups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2016
Even the use of the term "Cyber Monday," which creates one ...
- Google Click-To-Message Search Ads Connect Kia With Mobile Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2016
Kia's early success in click-to-message search text ads, which Google announced Monda ...
- Yahoo Finds Profit In Mobile, Social, Native, Video
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2016
Yahoo, which expects to hand its advertising business to Verizon Communications soo ...
- A Google Guide To Supershoppers Searching For 'Cool Gifts'
SearchBlog, Laurie Sullivan - Wednesday, October 19, 2016
Who are the supershoppers, and how do marketers reach them? Customers ne ...
- Best Buy, Apple Take 'Share Of Voice'
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 18, 2016
Share of Voice measures the percentage of consumers who were exposed ...
- Searchers Will Begin Seeing Google, Other Branded Internet Addresses
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 18, 2016
In late September, Google began publishing a new Web site using t ...
- LiveWorld Software Hands Off Chatbot Conversations To Humans
MediaDailyNews, Laurie Sullivan - Tuesday, October 18, 2016
Engineers at LiveWorld have developed a chat bot management tool for Facebo ...
- Google Connects Web Messaging For Push Notifications Through Firebase
Mobile Marketing Daily, Laurie Sullivan - Monday, October 17, 2016
Google on Monday introduced support for Web messaging across a variety ...
- The Importance Of Imagery
Performance Marketing Insider, Aaron Baar - Tuesday, October 18, 2016
It's well-known that humans are visual creatures; indeed, visual cues are t ...
- ISPs' Data About Consumers Is Worth 'A King's Ransom,' Privacy Guru Says
PolicyBlog, Wendy Davis - Tuesday, October 18, 2016
Internet service providers should be subject to tough privacy standards because th ...
- eBay Collective Launches, Curates Images From Visual Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 17, 2016
eBay launched a site Monday it calls eBay Collective, which curates i ...
- Yahoo Loses Search Engine Partner, First Since Data Breach Reveal
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 17, 2016
A little-known search engine that focuses on user privacy has canceled i ...