Share of Voice measures the percentage of consumers who were exposed to an advertiser in the course of their online search. It often correlates with later offline purchase. AdGooroo says
campaign managers fall short when they fail to benchmark their results against competitors and fail to acknowledge opportunity cost. In the research the Kantar Media company
found 69% of all Consumer Electronics impressions are attributed to just 20 advertisers. Best Buy alone accounts for 30% of all impressions in the category.
- AdGooroo, Tuesday, October 18, 2016 1:35 PM
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