- Neutronian Certifies DoubleVerify, Launches NQI Transparency Ratings Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
DoubleVerify has received Cookieless Certification, an independent verification that data sellers ...
- Warby Parker Urges Judge To Toss 1-800 Contacts' Lawsuit Over Search Ads
Digital News Daily, Wendy Davis - Monday, December 6, 2021
"While 1-800 Contacts resents that Warby Parker is competing with it onli ...
- Dentsu/Microsoft Find 'Sustainable Media' And 'Decarbonized Ads' Are Becoming A Thing
MediaDailyNews, Joe Mandese - Tuesday, December 7, 2021
Their new study finds many consumers plan to switch search engines, o ...
- Microsoft Advertising Supports Spanish-Language Ads In U.S.
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 7, 2021
Advertisers can now serve text ads from Spanish ad groups in t ...
- Google Updates Political Ads Content Policies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 6, 2021
Google has ended some election ad exemptions and changed its content polici ...
- Google, Meta To Dominate As Digital Ad Growth Continues
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 6, 2021
Brands continue to rely heavily on search engine and social media compani ...
- Cyber Thieves Send Messages Pretending To Be From Delivery Firms
Around the Net in Email, Ray Schultz - Monday, December 6, 2021
Gmail and Outlook are warning users to beware of a new wa ...
- Data: What's Next? Insights From Former Facebook Analytics Lead
Data & Programmatic Insider, Laurie Sullivan - Monday, December 6, 2021
Emad Hasan, Retina AI CEO and former head of data analytics ...
- Zenith: Global Social Media Spend To Overtake TV In 2022
Digital News Daily, Karlene Lukovitz - Monday, December 6, 2021
In the U.S., traditional television ad spend is projected to rise ...
- Omni-Bust: Many Brands Still Don't Have A Mature Marketing Strategy
Email Insider, Ray Schultz - Monday, December 6, 2021
Marketers and customer service staff have slightly different takes on what wor ...
- Half Of Top Websites Fail To Meet Google User Experience Requirements
Performance Marketing Insider, Laurie Sullivan - Monday, December 6, 2021
Walmart.com, Target.com, Tripadvisor.com and social sites including Facebook.com, Instagram.com and Pinterest.com a ...
- BIGtoken Closes BritePool Merger: Officially Changes Name, Eyes New Ticker Symbol
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 2, 2021
The name change was announced with the completion of the merger wi ...
- Despite An Early Start, Digital Holiday Sales Pushed Cyber Week To New High
Performance Marketing Insider, Nina Lentini - Wednesday, December 1, 2021
The digital holiday buying spree is starting earlier every year -- o ...
- Media.Monks Merges With Salesforce Specialist To Expand Data, CRM
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 1, 2021
S4 Capital on Wednesday announced a merger between Maverick Digital and Media.Mon ...
- Global Businesses Seek To Match, Exceed Consumers' DX Expectations In '22
Performance Marketing Insider, Nina Lentini - Tuesday, November 30, 2021
Despite brands' desire to deliver adaptive digital experiences (DX) they still fa ...
- Amazon Data Mishandling Suggests Ad Industry Needs High-Security Clearance Certification Process
Data & Programmatic Insider, Laurie Sullivan - Monday, November 29, 2021
Analysis of internal documents reveals how employees abuse customer data, stalk celebritie ...
- Visible Wireless: Grass Roots Branding and Media Planning
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
Visible Wireless, a retail brand of Verizon, doubled down on social channe ...
- Leveraging Performance Video on Amazon
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
The acceleration of streaming this past year has made video even mo ...
- MediaMath Co-Founder Joins Audigent As President With A Lot Of Bright Ideas
Data & Programmatic Insider, Laurie Sullivan - Monday, November 22, 2021
Greg Williams wants to invent an "easy button" that enables marketers ...
- Discount Tackle Fishes For Marketing Relief - And Lands It
Performance Marketing Insider, Nina Lentini - Monday, November 22, 2021
The retailer brought on Sidecar, an ecommerce tech provider. By combining da ...
- Once Covid Hit, Companies Pivoted Their Marketing Strategies
Performance Marketing Insider, Nina Lentini - Friday, November 19, 2021
Haven't we all been the victims of relentless targeting ads? ...
- The Three Key Drivers Of SEO Success in 2022
Search & Performance Marketing Daily, Jim Yu - Friday, November 19, 2021
Search, content and digital marketers as well as website owners and ...
- Card Spending To Increase 12%, Study Predicts Holiday Season Will Be Better Than Normal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 18, 2021
Consumer behavior has evolved to address new priorities and limitations in t ...
- Peacock Strikes Direct Access DSP Deals With The Trade Desk, Yahoo
Television News Daily, Wayne Friedman - Thursday, November 18, 2021
The Yahoo DSP will offer access to Peacock inventory on a "programmat ...
- Google Consolidates Global Media With GroupM's Essence
MAD, Steve McClellan - Wednesday, November 17, 2021
Essence is a long-time incumbent, having handled digital media planning and buyi ...
- Adobe, AppsFlyer Mobile Data, And The Evolution Of A Knee
Performance Marketing Insider, Laurie Sullivan - Thursday, November 18, 2021
Here is what marketers need to know about mobile performance -- a ...
- IAB: How Marketers Can Avoid Negative Consequences From Bias In AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 17, 2021
Bias has become a challenge of technology. Consumers and policymakers have concer ...
- NP Digital Appoints Former Dentsu Exec To Chief Media And Data Officer In Brazil
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 17, 2021
Luisa Bernardes has more than 21 years of experience in global integrat ...
- FaLaLaLaLa -- Rakuten Plays Off 12 Days Of Christmas Holiday Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 18, 2021
Rakuten Rewards recently overhauled its visual identity, giving the brand an entire ...
- Voice Assistant SoundHound Goes Public Via $2B SPAC Deal
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 17, 2021
SoundHound, a voice assistant maker, will go public through a merger with Archimed ...