- DoubleVerify Sees Video Impressions Measured Rise Nearly 60%
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 17, 2021
Also, revenue for the company in Q3 rose 36% to $83.1 millio ...
- Conductor Raises $150M In Funding To Build Out Organic Search Marketing Tech
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
The funding round, led by Bregal Sagemount, represents one of the large ...
- Yelp Adds Ad Units Connecting National Brands With Local Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Yelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- Google Turns Black Friday Into Black-Owned Friday In Shoppable Video Featuring T-Pain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 17, 2021
Google partnered with U.S. Black Chambers for the second year to reimagi ...
- Google Searches For NFTs Spike
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 16, 2021
Not surprising, search queries on Google for “NFT” and “nonfungible token” ha ...
- Google Local News Features For Search Gives Publishers Visibility
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 16, 2021
Google has released search features to give more visibility to local ne ...
- Instacart Unveils First Integrated Brand Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 15, 2021
With help from several powerful agencies, Instacart on Monday launched its fir ...
- LinkedIn Quietly Experiments With Product Pages To Boost Conversations
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 15, 2021
LinkedIn is experimenting with ways that businesses on its platform can encoura ...
- Microsoft Learning Lab Offers New Online Search Training Courses
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 15, 2021
As technology gets increasingly complex, companies like Microsoft and others will contin ...
- Pixalate Increases Ad Supply Path Transparency To Identify Fraud Risk
Data & Programmatic Insider, Laurie Sullivan - Monday, November 15, 2021
Pixalate has created technology that analyzes the path of programmatic impressions ...
- Edible Arrangements Seeks To Revive 'Theft' Claim Against Google
Digital News Daily, Wendy Davis - Friday, November 12, 2021
Gift basket company Edible IP this week urged Georgia's highest court ...
- Microsoft Bans Ads Related To Gambling, Lawsuits, Health Supplements, End-Of-Life
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 12, 2021
Microsoft has updated its Audience Network policies and will no longer all ...
- Friday Morning Gmail Issues Resolved In UK, Europe
Email Marketing Daily, Ray Schultz - Friday, November 12, 2021
Google Cloud services were down for about five hours, reports say. ...
- IAS Sees Revenue Gains On Programmatic, Social, CTV, International
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 11, 2021
Integral Ad Science plans to launch a beta before the end ...
- Google Labs Returns With Futuristic AR, VR Focus
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 11, 2021
Google Labs is back, but this time it's the internal name giv ...
- Social Posts Or Ads: How Do Consumers Want To Hear From Brands?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 11, 2021
A third of social media users engage with organic content from bran ...
- Salesforce CEO Invests $20 Million Into Search Engine
Around the Net in Email, Ray Schultz - Thursday, November 11, 2021
Salesforce is making a $20 million investment into You.Com, a search engi ...
- Salesforce Makes $20M Investment In Search Engine By Former Employees
Performance Marketing Insider, Laurie Sullivan - Thursday, November 11, 2021
The You.com search engine opened this week in public beta and announc ...
- Microsoft To Integrate Teams With Facebook Parent Meta's Workplace
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 10, 2021
The "shared vision" between Meta and Microsoft could go further, as th ...
- Google Loses Appeal Against Multibillion-Dollar EU Shopping Antitrust Case
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 10, 2021
Google and parent Alphabet lost an appeal for a decision made ...
- Budgets Show Spending Across All Social Networks: Trends For 2022
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 10, 2021
The data shows a big increase in "improving the employee experience" a ...
- WhizzCo Opens Instream Video Ad Offering To Competing Vendors
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 9, 2021
WhizzCo, the Israel-based company that allows publishers and advertisers to work wi ...
- Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 9, 2021
Meta, the parent company of social media platform Facebook, said on Tuesd ...
- TransUnion Gives Marketers Cookieless Targeting Options
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 9, 2021
Audigent, the cookieless identity platform, today launch a data product through ...
- Google My Business Rebrand Prompts SMB Support Amidst Antitrust Lawsuits
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 8, 2021
Google is using its new Business Profile to solicit small business suppo ...
- Pinterest Lures Scotch Brand To Holiday Video Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 9, 2021
The holiday season and rise in searches on Pinterest prompted Scotch Bra ...
- SQL - Marketers Need To Know This Geeky Side Of Data Cleanrooms
Data & Programmatic Insider, Laurie Sullivan - Monday, November 8, 2021
Every marketer working with data to run campaigns should know something abo ...
- The Rolling Stones -- A Performance Marketing Powerhouse
Performance Marketing Insider, Laurie Sullivan - Monday, November 8, 2021
This year, the group took to Facebook to ask fans to vo ...
- Amazon 2021 Holiday Brand Ad Focuses On Power Of Kindness
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 8, 2021
The power of kindness should never be underestimated, and people should ta ...
- Apple Defends No-Sideloading Policy, Blasts Proposed EU Law
Digital News Daily, Wendy Davis - Thursday, November 4, 2021
"Sideloading is a cybercriminal's best friend," Apple SVP Craig Federighi said ...