- Ad Industry Vets Join Kochava's XCHNG Blockchain Protocol Advisory Board
Digital News Daily, Laurie Sullivan - Friday, January 12, 2018
Kochava introduced XCHNG technology to equip the digital advertising industry with ...
- Digital Ad Spend To Surpass Traditional In 2018, Per Analyst
Digital News Daily, Laurie Sullivan - Friday, January 12, 2018
Digital media spend will overtake offline media and marketing spend for t ...
- A Lack Of Understanding About AI Makes Consumers Uncomfortable
Performance Marketing Insider, Laurie Sullivan - Monday, January 15, 2018
About 32% of survey respondents are "very" willing to interact with ...
- How Google Dealt With Spectre And Meltdown
Email Marketing Daily, Ray Schultz - Friday, January 12, 2018
Google was able to deal with the Spectre and Meltdown vulnerabilities witho ...
- Will Microsoft Take Cryptocurrency For Media Ad Buys?
Performance Marketing Insider, Laurie Sullivan - Friday, January 12, 2018
The company restored Bitcoin payments for its online store, but with t ...
- Performics Launches Amazon Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 11, 2018
Developers at Performics have built an Amazon platform that now allows t ...
- Google Acquires Screen-To-Speaker Tech
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 11, 2018
Redux, a Cambridge, UK startup, worked with Cambridge Design to develop t ...
- Pepsi Ties New Loyalty Program To Super Bowl Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 11, 2018
Pepsi Stuff, the U.S. loyalty program from PepsiCo first released in 199 ...
- YouTube AI Puts Visitors On A Ride Of Recommendations
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 11, 2018
Recommendations drive time spend on YouTube. Now they're driven by artificial intelligence. ...
- Google To Shutter Review Extensions
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 11, 2018
Google Review extensions will stop serving up in AdWords this month a ...
- InMobi Acquires AerServ For $90 Million
Digital News Daily, Laurie Sullivan - Wednesday, January 10, 2018
The companies say the deal will establish the largest programmatic video platfo ...
- Average Order Value Online Rises During 2017 Holiday Season
Performance Marketing Insider, Laurie Sullivan - Thursday, January 11, 2018
Data released Thursday shows an increase of average order value online duri ...
- Search Professionals Say Generating Leads, Traffic To Websites Are Biggest Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 10, 2018
Forty percent of marketers still point to proving ROI, and 28% ci ...
- Judge Scraps Nashville Law Aimed At Boosting Google Fiber
Digital News Daily, Wendy Davis - Tuesday, January 9, 2018
A federal judge in Nashville has struck down an ordinance that w ...
- FTC Sues Operators Of Revenge Porn Site
Digital News Daily, Wendy Davis - Tuesday, January 9, 2018
The Federal Trade Commission on Tuesday accused the operators of alleged reven ...
- Google's Algorithm Says The World Is Flat
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 10, 2018
The real issue here is not about how Google's work culture a ...
- Google Fixes Mobile AMP Fast-Loading URLs For Publishers
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 9, 2018
Google plans to implement a new cache version for Accelerated Mobile Pa ...
- The Best Advice For Search Professionals
Search & Performance Marketing Daily, Christi Olson - Tuesday, January 9, 2018
The new year offers a chance to reflect on what worked a ...
- Amazon Could Acquire Target, Experts Predict
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 8, 2018
Speculation has been mounting that Amazon will acquire the retailer Target. Alo ...
- Google's New Search Console Gives Up More Data -- 16 Months Worth
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 8, 2018
The latest edition guides users through pending issues, enables them to sha ...
- Cryptocurrency Miners Find Their Way Into Online Advertising
Digital News Daily, Laurie Sullivan - Friday, January 5, 2018
Hackers are using JavaScript-based cryptocurrency miners to tap into the CPU pow ...
- Google: Consumers Getting Personal
Performance Marketing Insider, Laurie Sullivan - Monday, January 8, 2018
Some 41% of survey respondents who own a virtual assistant said th ...
- Amazon 'Exploiting' Google's Weaknesses, Forrester Says
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 5, 2018
Amazon has become a more preferred destination for online shopping searches, accordi ...
- Oath's President Of Ad Strategy, Publishing Predicts Major Changes In 2018
Search & Performance Marketing Daily, Tim Mahlman - Monday, January 8, 2018
Tim Mahlman, president of advertising and publisher strategy at Oath, says ...
- 2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 4, 2018
Resolutions among analysts, marketers and agency executives centered on data and spendi ...
- Brands, Publishers Losing $1.1B To Redirected Links, Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 4, 2018
An ad-verification company has uncovered multiple hacker networks involved in auto-redirect attac ...
- Google Saved Billions In Taxes With Shell Company
Around the Net In Digital, Gavin O'Malley - Wednesday, January 3, 2018
Saving Google billions of dollars of in taxes, the search giant mov ...
- Google Data Leak Settlement Faces Supreme Court Challenge
Digital News Daily, Wendy Davis - Wednesday, January 3, 2018
A prominent critic of class-action settlements is asking the Supreme Court ...
- 1-800 Contacts Appeals Decision Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, January 3, 2018
Contact lens seller 1-800 Contacts is appealing a finding that it violat ...
- Microsoft Creates Coalition To Get Rural America Searching Online
Performance Marketing Insider, Laurie Sullivan - Thursday, January 4, 2018
Microsoft has announced it will form a coalition focused on convincing t ...