- Predictions: What Becomes Important As Search Moves Beyond Google, Bing
Performance Marketing Insider, Laurie Sullivan - Thursday, December 21, 2017
Optimization is important for keywords in campaigns running on a variety ...
- 7 Consumer Sites Dominate Holiday Search In United Kingdom
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 20, 2017
Data from AdGooroo, a Kantar Media company, shows seven consumer sites dominati ...
- Search: From Algorithms To Artificial Intelligence
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 20, 2017
Kantar's Millward Brown published a set of predictions Wednesday. Most are expect ...
- FTC: 'Common Sense' Techniques Improve Ad Disclosures
Digital News Daily, Wendy Davis - Monday, December 18, 2017
"Ads should be identifiable as advertising," the FTC writes in a n ...
- What Part Of A GBP2bn Fine Hasn't Made Google Play Nice?
London Blog, Sean Hargrave - Tuesday, December 19, 2017
The European Commission will decide whether Google has reformed. Looks like ...
- Premium Video Lets Publishers Fight Back Against Google And Facebook
MAD London, James Pringle - Tuesday, December 19, 2017
Premium video is a massive opportunity for publishers to begin winning again ...
- Google News To Delist Publications That Intentionally Mislead Readers, Mask Country Of Origin
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 18, 2017
Artificial intelligence will determine whether a publisher has broken Google News rule ...
- Google Accused Of Still Favouring Itself In Search Results
Around the Net In MAD London, Sean Hargrave - Monday, December 18, 2017
Google could face yet another showdown with Brussels over its search result ...
- Data Shows Strong Economic Growth Has Ups, Downs For Ad Industry
Data & Programmatic Insider, Laurie Sullivan - Monday, December 18, 2017
The news of a steadying economy will also enable companies to spe ...
- Advertisers Gain Behavioral Data About Influencers' Audience
Digital News Daily, Laurie Sullivan - Friday, December 15, 2017
ROI Influencer Media has signed a partnership with StatSocial to give advertise ...
- Mad For Cryptocurrency? Now You Can Buy Advertising Tokens
MediaDailyNews, Laurie Sullivan - Friday, December 15, 2017
MadHive -- which develops blockchain technology for media and advertising, along wi ...
- Facebook To Punish 'Engagement Bait' Posts
Performance Marketing Insider, Laurie Sullivan - Monday, December 18, 2017
Ask for a "like" or "share" on Facebook and the company sa ...
- Advertising ID Consortium, Trade Desk To Collaborate On Identity Framework
Digital News Daily, Laurie Sullivan - Thursday, December 14, 2017
The Advertising ID Consortium on Thursday announced that a slew of compani ...
- Press Agencies Want Google, Facebook And Others To Pay For Aggregating News
Performance Marketing Insider, Laurie Sullivan - Friday, December 15, 2017
Publishers have relied on referral traffic to gain readership for years. N ...
- Google Retakes Lead From Facebook On Referral Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, December 14, 2017
The initial shift began at the beginning of April, and then continu ...
- Marketers Discover Amazon Strategy Through Non-Branded Terms
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 13, 2017
The lure of non-branded terms to attract consumers has become dominant ...
- Keyword 'How' Shows Influence Of Behavior On Google's Biggest Search Term In 2017
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 13, 2017
Searchers relied on Google to provide the answers to questions asking h ...
- Reddit, Microsoft Partnership Creates Intelligent Tools, Serves Content In Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 13, 2017
Microsoft announced Wednesday a partnership with Reddit to serve community content in ...
- Google Regains Position As Referral Traffic King
Around the Net In Digital, Gavin O'Malley - Tuesday, December 12, 2017
Pushing Facebook aside, Google has regained its position as main source ...
- What Google's Second Chance In China Means To Search Marketers
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 13, 2017
Alphabet Chairman Eric Schmidt reportedly said at a tech conference in Beiji ...
- How To Avoid Google Penalties
Search & Performance Marketing Daily, Michael Hakob - Wednesday, December 13, 2017
The effects of being penalized by Google are devastating. Google's delisting ...
- Yahoo Search Vets Launch Perform Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 12, 2017
Perform Media officially launched with more than a dozen Yahoo industry ve ...
- Google Revises SEO Starter Guide
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 12, 2017
Google announced Tuesday the launch of an updated SEO Starter Guide ...
- Google Automation Hits Media Bidding Glitch, Plans To Reimburse Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
Advertisers using a smart bidding tool to run Google Shopping campaigns wi ...
- Forrester: Google Contributes Nearly 30% To Online Advertising Growth In Q3
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
Global online advertising revenue growth reached 29.6% in Q3 2017, after remaini ...
- eBay Data 'Leak' Sends Google Scrambling To Mask Names
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
eBay exposed the real first and last names of customers, along wi ...
- Verizon Makes Expanded $2.5 Billion NFL Deal For Mobile Streaming Games
Television News Daily, Wayne Friedman - Monday, December 11, 2017
As part of a new, overall five-year deal, Verizon will pay abo ...
- Bing Ads Supports Call Conversions
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 11, 2017
Third-party call-tracking systems (CTS) can now integrate directly with Bing Ads a ...
- Congress Urged To Pass New Online Privacy Laws
Digital News Daily, Wendy Davis - Friday, December 8, 2017
The recent data breach at Equifax demonstrates that existing laws do n ...
- MNI Targeted Media Launches Multichannel Attribution Tool
Email Marketing Daily, Ray Schultz - Monday, December 11, 2017
DataMatch Attribution Insights, a new attribution tool, uses many identifiers, including ema ...