- Bing Ads Supports Call Conversions
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 11, 2017
Third-party call-tracking systems (CTS) can now integrate directly with Bing Ads a ...
- Congress Urged To Pass New Online Privacy Laws
Digital News Daily, Wendy Davis - Friday, December 8, 2017
The recent data breach at Equifax demonstrates that existing laws do n ...
- MNI Targeted Media Launches Multichannel Attribution Tool
Email Marketing Daily, Ray Schultz - Monday, December 11, 2017
DataMatch Attribution Insights, a new attribution tool, uses many identifiers, including ema ...
- RYOT Studio, Oath's Creative Agency, Shakes It Up
Performance Marketing Insider, Laurie Sullivan - Monday, December 11, 2017
Bryn Mooser, co-founder/CEO, RYOT, which launched Oath's creative agency RYOT Studio, expec ...
- Google Makes Government Requests, Removal Letters Public
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 8, 2017
Google has made updates to its Transparency Report and will expand t ...
- Google Lets Celebrities Speak For Themselves
Around the Net In Digital, Gavin O'Malley - Thursday, December 7, 2017
Google is testing a new search program made up of celebrity triv ...
- Google Buys Property From NetApp
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 8, 2017
Google and Sunnyvale-based NetApp struck a deal on September 11 for t ...
- TAG Says Certification Program Reduces Fraud
Digital News Daily, Wendy Davis - Thursday, December 7, 2017
The industry's Trustworthy Accountability Group anti-fraud initiative is effective at reducing traff ...
- Google Gets Celebs To Answer Questions In Selfie-Style Videos In Search
Performance Marketing Insider, Laurie Sullivan - Friday, December 8, 2017
Priyanka Chopra, Will Ferrell, Tracee Ellis Ross, Gina Rodriguez, Kenan Thompson, Allis ...
- Microsoft Details Its AI Work With HomeAdvisor, Image Feature In Bing Chatbots
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 7, 2017
Microsoft is working with HomeAdvisor and a "substantial" number of brands ...
- Uber Capitalizes On Its Own Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 7, 2017
During the keynote at the MediaPost Search Insider Summit on Thursday, Al ...
- 2018 Local Ad Spend To Top $151B
Digital News Daily, Laurie Sullivan - Wednesday, December 6, 2017
Direct mail, local TV and mobile will become the top three reven ...
- After Delay, Amazon Prime Video Added To Apple TV
Digital News Daily, Alex Weprin - Wednesday, December 6, 2017
Amazon's Prime Video application has debuted on Apple TV devices. The laun ...
- Privacy Group Urges Court To Scuttle Google's 'Safari Hack' Settlement
Digital News Daily, Wendy Davis - Wednesday, December 6, 2017
The advocacy group Electronic Privacy Information Center is urging a federal appella ...
- Yahoo And Mozilla Sue Each Other Over Partnership Collapse
Digital News Daily, Wendy Davis - Wednesday, December 6, 2017
By the middle of last year, only 23% of Firefox users ke ...
- Amazon's Success Driven By Preference For Pure Brand Terms
Digital News Daily, Gavin O'Malley - Wednesday, December 6, 2017
Amazon won nearly half (49.65%) of the category's click share during Octob ...
- AppNexus Classifies 'Fake News,' 'Viral Content' As Vectors For Ad Fraud
Digital News Daily, Joe Mandese - Thursday, December 7, 2017
Nefarious interests ranging from criminal fraudsters, purveyors of malware and even state-sponsor ...
- Fastbase Product Webleads Now Offered Through Salesforce
Email Marketing Daily, Ray Schultz - Thursday, December 7, 2017
Webleads, a B2B analytics product from Fastbase, is now available through Salesfo ...
- Google Makes A Smart Cookie From Artificial Intelligence
Performance Marketing Insider, Laurie Sullivan - Thursday, December 7, 2017
Google created a smart cookie -- but not the type that markete ...
- 79% Of Websites Link To Data, Behavior Tracking Technology
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 6, 2017
Google and Facebook are among the top two companies with the highe ...
- Bing Ads Adds Oracle DMP Integration To Custom Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 7, 2017
Bing Ads announced Wednesday the integration of Oracle Data Management Platform (DM ...
- Google Data Suggests Marketers Should 'Keep The Lights On' After Christmas
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 7, 2017
While the last week before Christmas picks up and becomes very loca ...
- Big Digital Media Players Operate as 'Frenemies'
TV Watch, Wayne Friedman - Thursday, December 7, 2017
Google and Amazon are now at war over the "reciprocity" of servic ...
- YouTube Plans To Beef Up Human Moderators, Tighten Advertising Rules
Digital News Daily, Alex Weprin - Tuesday, December 5, 2017
In response to concerns about extremist and inappropriate content, YouTube plans ...
- Twitter, Facebook And Google Prevail In Suit Over Dallas Shooting
Digital News Daily, Wendy Davis - Tuesday, December 5, 2017
U.S. Magistrate Judge Joseph Spero ruled that the victims had not sho ...
- Toy Retailers, Except Amazon, Find A Niche With Google Product Listing Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 6, 2017
Toy advertisers digging deep into paid search didn't hold back when ...
- Apple Buys Audio Search Startup Pop Up Archive
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 5, 2017
The company is known as a search tool for podcasts, but i ...
- CapitalG Leads Increase in Lyft Total Investment Of $1.5 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 6, 2017
Google's capital investment fund, CapitalG, said it will add to the $5 ...
- Apple Search Ads Let Developers Pay Per Install
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 5, 2017
The existing Search Ads product has been renamed as Search Ads Advanc ...
- Top Bing Searches In U.K.
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 5, 2017
Kim Kardashian remained the top celebrity search for on Microsoft's search engi ...