• by Ray Schultz , December 7, 2017

Fastbase Inc., provider of Webleads, a Google Analytics add-on, is now offering the product through Salesforce.

Salesforce’s 37.5 million users, including 150,000 companies, can sign into Fastbase to view lead information, LinkedIn profiles and email addresses, the company says.

Webleads combines a website's analytics data with visitor information to track prospect behavior, the company says. Users can export leads to their CRM databases with API integration, it adds.

The resulting lead reports include company profiles, visitor interaction and data on key employees. B2B firms can use that information to drive sales and ROI, Fastbase contends.

Analytics software is increasingly in demand as companies strive to find new customers and determine how to reach them, Fastbase claims.  

"Analytics software is uniquely leveraged,” states Matin Movassate, cofounder and CEO of Heap Analytics.

"Most software can optimize existing processes, but analytics (done right) should generate insights that bring to life whole new initiatives.”"

He adds: “It should change what you do, not just how you do it.”

Webleads now has over 500,000 users, according to Fastbase.

Late last month, following a reported $132 million valuation, Fastbase announced it was offering shares at discounted rates. The shares will be offered through the AIM London Stock Exchange at $0.92 per share through Dec. 15, the firm said.