- Brand Love Means Nothing When Ads Run Next To Offensive Content, CMO Council Says
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2017
About half of consumers surveyed for a study released Tuesday said th ...
- Yahoo Completes Sale Of Business To Verizon
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2017
Yahoo on Tuesday said it completed the sale of its operating med ...
- Agency Execs Question New Amazon Alexa Video Approach
AI & IoT Daily, Chase Martin - Monday, June 12, 2017
Amazon's Alexa is getting 'smarter' with video. The online retailer is addi ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized Segments
Digital News Daily, Tobi Elkin - Monday, June 12, 2017
Adsquare on Monday said it launched new audience segments -- specifically, Nielsen ...
- Google Developer Challenge For Assistant Apps Open Until September
Performance Marketing Insider, Laurie Sullivan - Monday, June 12, 2017
The first-place winner gets a trip to Google's headquarters, tickets to Goog ...
- 5 Offline Local Business Factors That Surface In Online Reputation: Part I
Search & Performance Marketing Daily, Miriam Ellis - Monday, June 12, 2017
There are five elements that repeatedly surface when consumers contribute -- accurate ...
- Google's Parent Alphabet Agrees To Sell Robotics Company To SoftBank
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 12, 2017
As part of the transaction with Alphabet, SoftBank has also agreed ...
- Microsoft Xbox Taps YouTube To Run Halo Wars 2 Advertising Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2017
The Microsoft Xbox game "Halo Wars 2" used a 6-second bumper ...
- Facebook Instant Articles Pages Load Faster Than Google AMP, Per Study
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2017
The Google AMP and Facebook Instant Articles format were compared to determi ...
- Cortana In Microsoft Edge Finds Best-Priced Shopping Deals
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2017
Search engines and browsers have begun to transform into utilities. The late ...
- Searches For Conservative Manifesto Spiked As Polls Prepared To Close
Around the Net In MAD London, Sean Hargrave - Friday, June 9, 2017
As the polls were preparing to close, searches related to the Conservati ...
- While TV Ads Dip, Internet Ad Rates Soar
MediaDailyNews, Wayne Friedman - Thursday, June 8, 2017
Higher-than-expected Internet advertising business in 2017 will more than compensate for ...
- Google ML Changes Requirements To Rank Higher In Search Results
Performance Marketing Insider, Laurie Sullivan - Friday, June 9, 2017
Findings from research released this week confirm that marketers can no long ...
- Dentsu Aegis Appoints John Lee To Roll Out People-Based Ad Targeting Globally
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2017
"We need to move from thinking about media channels to audiences, a ...
- How To Prepare For Changes To AdWords Enhanced CPC
Search & Performance Marketing Daily, David Grow - Friday, June 9, 2017
An automated bidding strategy within Google AdWords, Enhanced CPC considers an arr ...
- Coming Of Age: The Five Rungs Of B2B Content Marketing Maturity
Email Insider, Ray Schultz - Thursday, June 8, 2017
Next time someone says "grow up," ask them: Which level of conte ...
- Alphabet Chairman Said 'Principles Of Science' Govern Decisions At Google
Performance Marketing Insider, Laurie Sullivan - Thursday, June 8, 2017
Could the very public stance that some companies are taking on politic ...
- How Google Shopping Can Help Retailers Bounce Back
Search & Performance Marketing Daily, Dave Schwartz - Wednesday, June 7, 2017
It's vital to stop thinking only like a brick-and-mortar retailer and combi ...
- PwC Forecasts Dramatic Desktop Search Declines As Mobile Cannibalizes Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2017
Paid-search advertising for desktop fell 34.4% to take 24.5%, or $17.8 billio ...
- Google, Facebook, Microsoft Spent Hundreds Of Millions To Advertise In 2016
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2017
Google spent nearly $350 million to advertising its products and services ...
- Marketers Brace For Machine-To-Machine Connections To Reach Nearly 14B By 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2017
Search will support the connection between machines as "things will now outnumb ...
- Proposed Privacy Bill Would Wipe Out Billions In Ad Revenue, NetChoice Says
Digital News Daily, Wendy Davis - Tuesday, June 6, 2017
The BROWSER Act "would erase $340 billion in advertising revenue from Americ ...
- What Does Apple's No-Tracking Feature Mean For Ad Tech?
Digital News Daily, Tobi Elkin - Wednesday, June 7, 2017
Continuing its efforts to promote itself as privacy-friendly, Apple made an announceme ...
- LiveRamp Adds People-Based Search Targeting For Google Customer Match
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 7, 2017
Marketers can now target individual consumers in Google search queries even wh ...
- Apple Releases Core ML Docs, Demonstrates Plans To Build Out AI Network
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2017
Apple announced a new machine-learning API framework this week aimed at maki ...
- B2B Ecommerce To Hit $1 Trillion By 2019 In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2017
B2B ecommerce is estimated to hit nearly $1.2 trillion by 2021, ...
- WSJ Loses 44% Of Web Traffic From Google Search, But Subscriptions Soar
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2017
The Wall Street Journal (WSJ) stopped participating in a program this pa ...
- Why Yahoo Paid Marissa Mayer So Much Money
Around the Net In Digital, Gavin O'Malley - Monday, June 5, 2017
The New York Times ponders how Marissa Mayer made $239 million f ...
- Knotch, JP Morgan Will Take Transparency To Main Stage At Cannes
Data & Programmatic Insider, Laurie Sullivan - Monday, June 5, 2017
The truth from transparency and real-time data will set marketers free fr ...
- Pinterest Unveils First Ad Campaign
Digital News Daily, Gavin O'Malley - Tuesday, June 6, 2017
Revolving around the broad question "What if?" the effort is designed ...