- Yahoo Hacker Orchestrated Online Ad Scam, DOJ Alleges
Raw, Wendy Davis - Wednesday, March 15, 2017
One of the hackers allegedly responsible for Yahoo's 2014 data breach alleged ...
- OpenX Launches Tool That Aims To Simplify Web Page Performance
Real-Time Daily, Tobi Elkin - Wednesday, March 15, 2017
Ad-tech firm OpenX launched Ad Footprint, a tool that it said c ...
- Microsoft, iProspect Coin 'Relevance Score,' Analyze Digital Assistants' Impact On Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2017
The Relevance Score for searches through personal assistants will become the ne ...
- Yoobi Gains Brand Loyalty From Google Campaigns Running Early In Season
SearchBlog, Laurie Sullivan - Wednesday, March 15, 2017
Google Analytics helped Yoobi marketers discover the shift in the back-to-school seas ...
- Google And Facebook Digital Advertising Dominance Deepens
Around the Net In MAD London, Sean Hargrave - Tuesday, March 14, 2017
According to eMarketer's latest forecast, Google will maintain its dominance and accou ...
- U.S. Digital Ad Market To Grow 16% In 2017, Led by Facebook And Google
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 14, 2017
Digital ad spending in the U.S. is estimated to rise 16% th ...
- Customers Want More Personalized Support
Marketing Daily, Aaron Baar - Tuesday, March 14, 2017
"It's clear that consumers, who have grown accustomed to self-support in ...
- Mobile Search Key To Google's Continued Market Dominance
MoBlog, Gavin O'Malley - Tuesday, March 14, 2017
Transformative as it has been, the mobile revolution has left Google's domina ...
- It's 2017: Do You Know What Your Content Is?
Performance Marketing Insider, Aaron Baar - Tuesday, March 14, 2017
"Content" these days is everything, so much so that Accenture Interactive h ...
- Yahoo To Rename As Altaba, Details Leadership Plans Following Sale To Verizon
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 13, 2017
Yahoo board member Thomas McInerney, the former CFO of IAC/InterActive Corp.,who join ...
- eBay Ramps Up Advertising, Moves To Product Ads, Pages
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 13, 2017
eBay is preparing to introduce a variety of product pages and ...
- YouTube Defines Millennials For Advertisers
SearchBlog, Laurie Sullivan - Tuesday, March 14, 2017
This generation may spend most of their money on Amazon, but th ...
- Trigger Happy: AdRoll On Dynamic Email
The Email Edge, Ray Schultz - Tuesday, March 14, 2017
Email marketers have upped their game and are sending dynamic messages bas ...
- Marissa Mayer Could Get $23M Severance Package
Around the Net in Search Marketing, Gavin O'Malley - Monday, March 13, 2017
While she is losing her title as Yahoo CEO, Marissa Mayer cou ...
- Ad Industry Lobbies Against 'Confusing' Broadband Privacy Order
Daily Online Examiner, Wendy Davis - Monday, March 13, 2017
"We think this is one of the worst rules that has be ...
- Sorrell Loves Print -- Heartfelt, Or Leverage Vs Google And Facebook?
London Blog, Sean Hargrave - Monday, March 13, 2017
WPP boss Sir Martin Sorrell wrote over the weekend that more bran ...
- Yahoo Offers Insight Into Vehicle Shopping Behavior
Marketing Daily, Tanya Gazdik - Monday, March 13, 2017
Shoppers are searching for different information at different points in the buyi ...
- Amazon Raises Ad Stakes With Video Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2017
Amazon reports that based on early tests, the video ad and placeme ...
- Dell Technologies Makes Magic In Its First Branded Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2017
A branded campaign that aims to teach agencies, brands and consumers abo ...
- Microsoft Intros Its Own Version Of Playable Ads
SearchBlog, Laurie Sullivan - Monday, March 13, 2017
Microsoft's Playable Ads mobile ad unit, previewed last week, lets mobile use ...
- Yahoo Co-Founder Worried About AI's Impact On Society
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 9, 2017
During a fireside chat with Yahoo CEO Marissa Mayer, co-founder David Fi ...
- WikiLeaks' Assange To Help Tech Firms Plug Data Holes
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 9, 2017
During an online press conference Thursday, Assange said his organization would wo ...
- Alexa, What Should I Eat After A Workout?
SearchBlog, Laurie Sullivan - Friday, March 10, 2017
WebMD has enabled its platform on Amazon Echo through voice search ...
- Google 'Safari Hack' Settlement Faces New Challenge
Daily Online Examiner, Wendy Davis - Thursday, March 9, 2017
Class-action activist Theodore Frank is appealing a decision that approved Google's $5 ...
- PCH/Media Hires Its First Head Of Media Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 8, 2017
The appointment of Spencer Scott as its first head of media platfo ...
- Vint Cerf's Vision: Moving Data Back And Forth Among Clouds
SearchBlog, Laurie Sullivan - Thursday, March 9, 2017
Companies will want to run "cloudlets" that interact with major cloud system ...
- Google Hires Max Pappas To Head Republican Political Advertising
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 8, 2017
Recode reports that Google has made a hire to lead Republican politic ...
- Google Reportedly Buying Data Science Community Kaggle
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 8, 2017
Google and Kaggle declined to comment on rumors of an acquisition, b ...
- Facebook To Release Advanced Measurement Tool
Data and Targeting Insider, Laurie Sullivan - Thursday, March 9, 2017
Advertisers will have the ability to use Advanced Measurement to determine whi ...
- The Hoth Runs Facebook Ads Selling Forbes Article Links, Violating Google Rules
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 8, 2017
Search engine optimization company The Hoth has been selling links in articl ...