- Nielsen Makes Digital Ad Ratings Available In Google DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2016
Nielsen announced Tuesday at the Interactive Advertising Bureau Annual Leadership Meeting th ...
- IAB: Identifying Cross-Channel Audiences Key To Marketers In 2016
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2016
The ability to recognize audiences across channels and devices will become k ...
- Search: Why Marketers Should Rethink The Definition
SearchBlog, Laurie Sullivan - Thursday, January 28, 2016
Paid-search spend continues to decline. Some would rather hear that "growth continu ...
- Moz Raises $10 Million In Funding
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 27, 2016
Moz, a Seattle marketing-software company, announced Tuesday that it had raised ...
- Google Shutters Glass Social Pages, Focuses On Enterprise
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 27, 2016
Google Glass social media accounts have been shut down to focus on ...
- IAB CEO Randall Rothenberg Targets The Truth
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 27, 2016
What does the Interactive Advertising Bureau do well and what does ...
- IAB: Technology Gap Requires Advertising Industry To Build Global Support Network
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2016
The Interactive Advertising Bureau pegs Russia's online advertising marketing at about ...
- Google Mobile Search Widens Gap With Rivals
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2016
Google and its mobile advertising partners drove 94% of U.S. paid-search clic ...
- AdGooroo Builds Local Insight To Analyze Competitors' Campaigns
SearchBlog, Laurie Sullivan - Wednesday, January 27, 2016
Kantar Media's search marketing intelligence company AdGooroo launched Local Insight Tuesday ...
- Google's Accelerated Mobile Pages Coming To Search
Around the Net in Mobile, Gavin O'Malley - Tuesday, January 26, 2016
Google’s Accelerated Mobile Pages are set to start serving in search ear ...
- Learning From Google's Panda Algorithm
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 26, 2016
It's about content, not links. If Google sends traffic to pages, th ...
- Google Experiments With Content For Political-Related Searches
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 26, 2016
Google will test a feature beginning Thursday that allows the presidential candidat ...
- How-To: Google Real-Time Dynamic Search Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 26, 2016
Inventory shifts. The Web site content changes. Queries evolve. Reaching consumers wi ...
- BIA/Kelsey: Mobile Local Search Important SMB Strategy In 2016
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 26, 2016
Despite all the excitement from online sales, 95% of U.S. consumer spendi ...
- Yahoo Japan Becomes First Founding IAB Japan Member Outside U.S.
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 26, 2016
In an effort to widen the Interactive Advertising Bureau's reach to bui ...
- Google AMP Project To Support Ads When It Launches In February
SearchBlog, Laurie Sullivan - Tuesday, January 26, 2016
When the Accelerated Mobile Pages Program (AMP) launches on Google search ...
- Google VR Job Posts Suggest New Hardware
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 25, 2016
Some Google job posts appear to indicate the company is looking ...
- Google Offers A Free Class On Deep Learning
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 25, 2016
Google has launched a free course explaining the machine learning technique that underpins ...
- Microsoft Backs Away From FairSearch
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 25, 2016
Microsoft in December removed its financial support from FairsSearch, an organization behind multip ...
- IAB Opens Data Center, Names MediaMath's Zawadzki Chair
MediaDailyNews, Laurie Sullivan - Sunday, January 24, 2016
The Interactive Advertising Bureau (IAB) launched an independently funded IAB unit ...
- Ad Industry Could Face Talent Shortage, Says New IAB Chair Wiener
MediaDailyNews, Laurie Sullivan - Sunday, January 24, 2016
The IAB has appointed Lauren Wiener, president of buyer platforms at vid ...
- Analyst Upgrades Yahoo To 'Buy,' Says There's Nowhere To Go But Up
MediaDailyNews, Joe Mandese - Monday, January 25, 2016
Citing likely changes that will "unlock value," Influential Wall Street analyst Bri ...
- Spending Shifts To Location-Targeted Mobile Ads
Mobile Marketing Daily, Ben Frederick - Friday, January 22, 2016
2016 looks to be a pivotal year as budgets start to shi ...
- Zeta Interactive Grows Up, Earns Place On Gartner Magic Quadrant List
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2016
Zeta Interactive for the first time joins the Gartner Magic Quadrant f ...
- Google's $1 Billion Apple Payoff To Keep Search On iPhone
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2016
A revenue-sharing advertising agreement between Apple and Google shows just how f ...
- Microsoft To Purchase Property In Google's Mountain View Backyard
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 25, 2016
Microsoft plans to purchase a piece of real estate it has be ...
- Holographic, Interactive Search Queries Would Reignite In-Home Experiences
SearchBlog, Laurie Sullivan - Monday, January 25, 2016
Imagine looking at a hologram of real-time Bing search queries projected ...
- 5 Must Dos For Google AdWords
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 22, 2016
Hanapin Marketing has published a infographic and white paper on the t ...
- IAB Updates Lexicon, Includes Search Engine References And Techniques
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 22, 2016
The Interactive Advertising Bureau has created a lexicon of descriptions and methodologi ...
- How To Audit The Media Mix
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 22, 2016
It's always a challenge to create the perfect marketing mix, from displ ...