It's about content, not links. If Google sends traffic to pages, then it considers the content good enough to rank in query results. These are two tidbits that Google recently shared about its Panda algorithm that SEOs did not know -- something the engine's development team rarely does, according to Jennifer Slegg. Here are some of Slegg's top takeaways about Google's Panda algorithm. SEOs can use the insight to create quality content or to increase the value of the content they use today.