- Conde Nast Entertainment Taps Rapt For Interactive Video
MediaDailyNews, Erik Sass - Thursday, March 19, 2015
Conde Nast Entertainment, the multichannel video production arm of the high-end magazi ...
- Yahoo Shutters China R&D Center Focused On Data For Advertising, Mobile, Cloud Computing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 19, 2015
Yahoo will shutter its Beijing research and development operations, which are focus ...
- Google, Bing Analyze March Madness Behavior To Make Predictions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 19, 2015
Google's and Bing's analytics teams are separately attempting to analyze behavior ...
- Finding Your Mobile Key Performance Indicators
SearchBlog, Laurie Sullivan - Friday, March 20, 2015
Load time, lifetime value, average revenue per user, retention rate, and sessi ...
- Yahoo Pulling Out Of China
Around the Net In Media, Gavin O'Malley - Thursday, March 19, 2015
At least for the moment, Yahoo is washing its hands of Chin ...
- Five Ways To Increase Mobile Conversions
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 19, 2015
There were more than 40% of search clicks from mobile devices ...
- Apple Takes iTunes Programmatic
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 19, 2015
Apple is extending its mobile advertising network to music streaming iTunes Rad ...
- Blocking Traffic From Spam Referral Sites
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 19, 2015
There are two main reasons Marketers should block spam traffic from referri ...
- Rakuten Acquires OverDrive For $410 Million To Support Digital Content
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 19, 2015
Tokyo Internet –based services company Rakuten said Thursday it has acquired US-based OverDriv ...
- Men Interrupt Women 33% More Often
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 19, 2015
Earlier this week, MediaPost published an
article about Google Chairman Eric Schmidt's continuous interrupti ...
- FTC Staff Reportedly Wanted To Bring Antitrust Case Against Google
Daily Online Examiner, Wendy Davis - Thursday, March 19, 2015
Some staff at the Federal Trade Commission wanted to bring an antitru ...
- Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
MediaDailyNews, Laurie Sullivan - Thursday, March 19, 2015
AOL plans to announce Thursday a global partnership with Kenshoo that wi ...
- Yahoo Integrates Programmatic Video Ad Buying, Targeting Across BrightRoll
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 18, 2015
Yahoo announced Wednesday that Audience Ads, supporting demographic and behavioral data f ...
- SAP Opens Cafe In Palo Alto, Sweetens Cloud Services With Free Wi-Fi
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 18, 2015
German software maker SAP, which has been touting its cloud services, wi ...
- Bing's Top 20 Most Expensive Keywords
SearchBlog, Laurie Sullivan - Thursday, March 19, 2015
Keywords related to services -- rather than physical items -- rank ...
- Marin Supports Bing Device Targeting
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 18, 2015
Marin Software announced support on Wednesday for Bing's update of device targeti ...
- Experts @SXSW Ask If Privacy By Design Makes A Company More Likeable
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 18, 2015
Large companies like General Motors and Sony have a slew of exper ...
- Autotrader Seeks To Be Brand Experience, Not Just A URL With New Look
Marketing Daily, Karl Greenberg - Tuesday, March 17, 2015
Pointedly, the new look is also intended to translate much more effective ...
- Google's Diversity Message Gets Lost In Schmidt's Interruptions
MediaDailyNews, Laurie Sullivan - Tuesday, March 17, 2015
Lack of workforce diversity has become a hot topic among Silicon Vall ...
- MMA Tells Brands How Much To Invest In Mobile To Gain Better ROI
Mobile Marketing Daily, Laurie Sullivan - Tuesday, March 17, 2015
A Mobile Marketing Association study shows that allocating more of a brand ...
- Google's Mobile Search Update Bigger Than Penguin, Panda
MoBlog, Erik Sass - Wednesday, March 18, 2015
No word yet if it has a cute "P" name -- let ...
- The Right To Be Forgotten Is 'Complete Disaster,' Law Prof Says
PolicyBlog, Wendy Davis - Wednesday, March 18, 2015
The EU's right to be forgotten addresses the genuine concern that peop ...
- Microsoft To Replace Internet Explorer With New Browser Based On Project Spartan, Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 18, 2015
Microsoft head of marketing Chris Capossela made the announcement earlier this we ...
- Merkle Names Adam Lavelle To Coveted CGO Title
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 17, 2015
Merkle has appointed Adam Lavelle to the position of chief growth office ...
- Google To Fly An Energy Kite, An Airborne Wind Turbine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 17, 2015
Google plans to fly an 84-foot wind turbine in April that t ...
- Google X Projects Built On Failures
SearchBlog, Laurie Sullivan - Wednesday, March 18, 2015
Astro Teller, Google X scientist and Moonshots captain, told the audience ...
- Cheetah Mobile Acquires MobPartner For $58 Million
Mobile Marketing Daily, Laurie Sullivan - Monday, March 16, 2015
Cheetah Mobile, a China-based software company known for products like Clean Mast ...
- How Google's Emphasis On Mobile Will Affect You
Performance Marketing Insider, Jeremy Walker - Monday, March 16, 2015
When it comes to search algorithm changes, Google has gone from maki ...
- Harte Hanks Acquires 3Q Digital
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 16, 2015
Harte Hanks announced the acquisition of 3Q Digital Monday, one of t ...
- Finding Unusual Search Entry Points Into Advertising Campaigns
SearchBlog, Laurie Sullivan - Tuesday, March 17, 2015
Alternative perspectives spark creativity. Start thinking about better ways to use sear ...