Marin Software announced support on Wednesday for Bing's update of device targeting designed for campaign management across multiple devices. The services allow marketers to
- Yahoo, Wednesday, March 18, 2015 3:01 PM
reate Bing campaigns using the unified device targeting capabilities, streamline workflow by importing existing Bing campaigns into Marin, increase control by targeting mobile and
tablet devices by setting campaign-level mobile bid adjustments and creating mobile preferred ads, and improve insights by viewing the campaign type, bid adjustment value, and ad preference in their
respective grid views.
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