What portions of the Bing technology stack sits in Microsoft's new browser, and how will it support search marketing? Microsoft head of marketing Chris Capossela made the announcement earlier this week that the company would scrap any new versions to Internet Explorer, but would still support those running. Some speculated that Project Spartan would become the new brand.
While the technology behind it will become the new browser, the product still needs a branded name. The yet-to-be named browser will run on phones, tablets and personal computers, but specifically made for the mobile experience. It also will integrate personal voice assistant Cortana, which means integrating pieces of the Bing technology stack into the mix.
“Project Spartan is Microsoft’s next-generation browser, built just for Windows 10," per a Microsoft spokesperson. "We will continue to make Internet Explorer available with Windows 10 for enterprises and other customers who require legacy browser support."
In terms of Bing's technology, last June the company introduced the Bing platform, which enables the advanced technologies behind Bing.com to be embedded as intelligent services into Microsoft devices, services and third-party apps. The Bing platform enables experiences such as Bing Smart Search on Windows 8.1, voice search on Xbox, Bing Apps, Web results for Siri and third-party developer tools, to name a few.