- Google Adds Location, Schedule Bid Adjustments
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 17, 2014
Google has introduced a way to allocate a marketing paid-search budget ...
- IBM Releases Freebie Watson Analytics For the Masses
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 17, 2014
IBM on Tuesday released a cloud-based application it calls Watson Analytics ...
- Why SEO Campaigns Fail
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 17, 2014
Jay Taylor gives us a list of seven reasons why SEO campaig ...
- Microsoft Bing Thinks Scots Will Vote No To Independence
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 17, 2014
Bing predicts 48.1% of Scotland's residents will vote yes for independence, whi ...
- Todacell Research Shows Matching Mobile Ad Colors To Country's GDP Improves CTR, ROI
Data and Targeting Insider, Laurie Sullivan - Thursday, September 18, 2014
The mobile ad network Todacell, Tel Aviv, will release research Wednesday th ...
- Amazon's Twitch, Disney, iHeartRadio Land On Google Chromecast
MediaDailyNews, Laurie Sullivan - Tuesday, September 16, 2014
Amazon's Twitch landed on Google Chromecast to make watching content on televisi ...
- Dentsu Aegis Acquires Search Indie Covario, Will Merge Into iProspect
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2014
Dentsu Aegis Network has agreed to acquire one of the largest independe ...
- FTC Charges Yelp With Violating Children's Privacy Rules
Online Media Daily, Wendy Davis - Wednesday, September 17, 2014
Yelp has agreed to pay $450,000 to settle charges that its mobi ...
- From Search To Programmatic: In-House Programmatic Capabilities Will Start With Paid-Search Teams
Real-Time Daily, Brian Nadres - Wednesday, September 17, 2014
Originally, agencies centralized all programmatic media buying at a trading desk. ...
- Search Data In Mobile Apps Shows Unmet Demand
SearchBlog, Laurie Sullivan - Wednesday, September 17, 2014
Marketers need to begin looking at data differently. I can't say ...
- California Issues Driverless Car Permits To Google, Mercedes-Benz, Volkswagen
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 16, 2014
The California Department of Motor Vehicles is issuing permits to Google, Mercedes-Ben ...
- Orabrush Becomes YouTube Marketing Machine For Katherine Heigl's JustOne
Online Video Daily, Laurie Sullivan - Tuesday, September 16, 2014
JustOne, a charitable pet venture started by actress Katherine Heigl, reached o ...
- Microsoft Creates Bing App-Linking Team, Looks To Boost Location Targeting, Ad Scheduling
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 15, 2014
Microsoft will make location targeting and ad scheduling improvements to Bing A ...
- The Psychological Makeup of Women You Target With Search Ads, Organic Listings
SearchBlog, Laurie Sullivan - Tuesday, September 16, 2014
Knowing the psychological profile of women your brand targets with search optimizati ...
- How To Know Content Works
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 15, 2014
Paddy Moogan talks about content creation and how to verify having ...
- An Introduction To Google's Algorithm Updates
Performance Marketing Insider, Jeremy Walker - Monday, September 15, 2014
You've probably heard of Penguin, Panda and Hummingbird, and maybe even dropp ...
- Google Gives Early-Stage Startups Cloud Credit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 12, 2014
Google announced a program Friday that gives $100,000 cloud credit to startup ...
- Google Acquires Polar, Mobile Opinion Technology, For Google+
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 12, 2014
Google has paid an undisclosed sum to acquire Polar, a startup wi ...
- Your Daily Search Tips To Personalize Emails
SearchBlog, Laurie Sullivan - Monday, September 15, 2014
Revenue generated through online sales could reach $370 billion by 2017 ...
- SEO: Think Topics Rather Than Keywords
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 12, 2014
Gianluca Fiorelli explains how "Topical Hubs" have become more important to sear ...
- Microsoft Bing Scores With NFL Predictions
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 12, 2014
Microsoft Bing's prediction engine has added NFL football to its repertoire. T ...
- When To Bid On Branded Terms
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 12, 2014
Diane Pease gives marketers several things to think about when bidding ...
- Search Engines Keep Searchers Longer Before Referring Traffic To Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 11, 2014
Google, Bing, Yahoo and other engines continue to search for ways ...
- Debunking Brand Loyalty Myths
SearchBlog, Laurie Sullivan - Friday, September 12, 2014
Are you loyal to any brands? Marketers look to demographic information su ...
- Apple Pay And iBeacons -- A Digital Marketing Revolution Could Be On Its Way
London Blog, Sean Hargrave - Thursday, September 11, 2014
Combine Apple Pay with iBeacons and what do you get? Aside fr ...
- Google Sued For Removing SocialZoid From PlayStore
Online Media Daily, Wendy Davis - Thursday, September 11, 2014
Google has been hit with a lawsuit by app company SocialZoid, whi ...
- The Apple Watch: More Than Just A Pretty Face
Performance Marketing Insider, Gord Hotchkiss - Thursday, September 11, 2014
I just caught Tim Cook's live streaming introduction of the Apple Wat ...
- Publicis Groupe, Adobe Partner To Create New Holding Company Operating Model
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 10, 2014
Publicis Groupe and Adobe Systems announced a partnership Wednesday to build a ...
- iCrossing, Kenshoo Build Marketing Tool Chest
SearchBlog, Laurie Sullivan - Thursday, September 11, 2014
iCrossing's access to Hearst's audience data from 200 million unique monthly visito ...
- ALS Ice Bucket Raises $110M In Donations, Marketers Take Note
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, September 10, 2014
With most of the water poured, ice melted, and buckets returned ...