- How Alibaba's Ad Platform Works
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 24, 2014
Alibaba's Taobao marketplace, supported by a search engine, allows consumers to lo ...
- Putting Context In Context
Performance Marketing Insider, Aaron Goldman - Wednesday, September 24, 2014
For search marketers, context is something we know all too well, b ...
- Chrysler Taps Google Maps, Taking Marketing Funnel To Manufacturing Plant
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 23, 2014
Video content provides brands with storytelling opportunities that allow consumers to discov ...
- YP Puts GrubHub Buy Button On Search Directory, Focusing On Local Commerce
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 24, 2014
The search directory YP announced an agreement with GrubHub Wednesday that wi ...
- Marketing's Newest Friends: Traditional IT Vendors Looking For Customer Data
SearchBlog, Laurie Sullivan - Wednesday, September 24, 2014
Salesforce this week announced that it has inked deals with media agen ...
- Pinterest Updates Privacy Policy As It Builds Out Advertising Services
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 23, 2014
Pinterest wrote and published a privacy policy Tuesday to help users understa ...
- Bing Adds Dynamic Sitelinks
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 23, 2014
Bing Ads has released a new feature, "dynamic sitelinks," which create annotatio ...
- EU Wants Google To Improve Search Practices Proposal
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 23, 2014
The European Commissioner for Competition Joaquin Almunia presented a report at its annu ...
- Google Adds "Structured Snippets" To Search Results
Around the Net in Search Marketing, Gavin O'Malley - Tuesday, September 23, 2014
Google is officially adding knowledge graph data within search results snippets. “Goog ...
- Despite Mobile Revs, Retailers Lack Mobile Ecommerce Infrastructure
Mobile Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
A strong mobile commerce infrastructure remains many retailers' top competitive weakness headi ...
- Retargeting Derailed By Faulty Attribution, Viewability, Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 23, 2014
Retargeting has been cited as one of the most powerful performance marketi ...
- Typefaces, Colors Carrying Brand Searches Through Conversions On Small Screens
SearchBlog, Laurie Sullivan - Tuesday, September 23, 2014
Typeface and color can boost conversions. Both have become more important ...
- PCH Digital Appoints First CMO, Uses Data To Build Media, Entertainment Network
Data and Targeting Insider, Laurie Sullivan - Tuesday, September 23, 2014
Marketers covet accurate first-party data, but consumers have become more skeptical abo ...
- DoubleClick, Zedo Found Serving Malware: Last.fm, Other Publishers Infected
MediaDailyNews, Laurie Sullivan - Sunday, September 21, 2014
Researchers at Malwarebytes have identified malicious code serving through advertisements from Google ...
- Google To Fund Content For Some Top YouTube Creators
Online Video Daily, Laurie Sullivan - Friday, September 19, 2014
Attempting to convince YouTube Talent not to jump to Facebook or oth ...
- Shopzilla Rebrands, Takes Connexity As Corporate Name
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
Shopzilla, best known for its comparative shopping site, will officially rebrand i ...
- Local Media Revenue Poised To Reach $140 Billion, Granular Targeting Cited
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
Local media revenue is on track to reach $137 billion this ye ...
- Real-Time Automation, In-App Tracking Comes To Affiliate Marketing
SearchBlog, Laurie Sullivan - Monday, September 22, 2014
Affiliate marketing continues to play catch-up with search when it comes ...
- Research: Credible One-Message Ads Work Best
MediaDailyNews, Laurie Sullivan - Thursday, September 18, 2014
Phoenix Marketing plans to release research that proves advertising messages must mo ...
- A Prospect Ignored Isn't Really A Prospect
Performance Marketing Insider, Gord Hotchkiss - Friday, September 19, 2014
I've ranted about this before -- and, oh yes, I shall ra ...
- Amazon Outbids Google For .Buy TLD, Pays $4.6 Million
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 18, 2014
Amazon.com paid $4.6 million for the rights to use the .buy top-lev ...
- Video Content Holds Consumers' Attention Span Longer
SearchBlog, Laurie Sullivan - Friday, September 19, 2014
Visual content usually guides purchase decisions, especially video. It also prompts search ...
- NewsCorp Asks Euro Commission To Crack Down On Google
Around the Net In Media, Gavin O'Malley - Thursday, September 18, 2014
News Corp. is complaining to the European Commission that it’s not taki ...
- Google Uses Hamster Story Responding To News Corp Accusation
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 18, 2014
Google responded to a News Corp with a statement "joking about eati ...
- Can Marketers Trust Nofollow Online Content?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 18, 2014
Julie Joyce is worried that webmasters think slapping on a nofollow pie ...
- How To Build A Quality Lead-Generation Strategy
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 18, 2014
David Kirkpatrick shows us a case study on the challenges on producing high-quality lea ...
- Tim Cook Accuses Google Of Gross Privacy Violations
Around the Net in Search Marketing, Gavin O'Malley - Thursday, September 18, 2014
With his back against the wall over consumer privacy issues, Tim Co ...
- Can Apple Watch Win Over Swiss Luxury Giants?
Marketing Daily, Sarah Mahoney - Wednesday, September 17, 2014
While there will doubtless be luxury consumers who already own classic timepiec ...
- Tribune Publishing Partners With Contend For Native Advertising Deal
MediaDailyNews, Larissa Faw - Wednesday, September 17, 2014
Tribune Publishing Company -- whose portfolio includes 10 daily titles, more th ...
- 'NYT 'Launches Free Cooking App
MediaDailyNews, Erik Sass - Wednesday, September 17, 2014
This week "The New York Times" announced the launch of the ne ...