David Kirkpatrick shows us a case study on the challenges on producing high-quality leads to get the most return on investment. The case study explores a process
developed by CloudEndure's VP of marketing. The campaign includes a deep dive into prospects' Web sites, a content piece based on that analysis structured as a report, and a personalized email, which
not only achieved a 58% open rate, but also helped generate high-quality leads that produced immediate results.
Read the whole story at MarketingSherpa »