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How To Build A Quality Lead-Generation Strategy

David Kirkpatrick shows us a case study on the challenges on producing high-quality leads to get the most return on investment. The case study explores a process developed by CloudEndure's VP of marketing. The campaign includes a deep dive into prospects' Web sites, a content piece based on that analysis structured as a report, and a personalized email, which not only achieved a 58% open rate, but also helped generate high-quality leads that produced immediate results.

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