Around the Net

How Alibaba's Ad Platform Works

Alibaba's Taobao marketplace, supported by a search engine, allows consumers to look for products by entering keywords similar to,, and others. Merchants selling products participate in auctions of search keywords. About 7 million merchants participate in the auctions, per The Wall Street Journal, which describes how the platform works. Taobao's ad revenue during Q1 2014 to the end of March was about $1.24 billion -- more than half of Alibaba's $1.96 billion revenue for the quarter, per the WSJ, citing estimates from iResearch. Aside from Baidu, Alibaba generates the most revenue from search in China.

Read the whole story at Wall Street Journal »

Next story loading loading..