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Bing Adds Dynamic Sitelinks

  • Bing Ads, Tuesday, September 23, 2014 1:12 PM

Bing Ads has released a new feature, "dynamic sitelinks," which create annotations for ads that have not set up sitelink extensions. Microsoft explains that it provides another way for potential customers to evaluate what the site has to offer prior to clicking on the link. It could reduce the cost of accompanying paid-search ads, while increasing click-through rates from organic listings by up to 14%. The option will not appear when marketers have enabled sitelink extensions.

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