- Yahoo Makes Plans to Up Spending on Video
Around the Net in Video, P.J. Bednarski - Wednesday, July 17, 2013
Online video is “a huge opportunity” and Yahoo needs “a terrific platform&rdquo ...
- How The Color Red Influences Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 17, 2013
Changing the color of the price from black to red on ...
- Yahoo's Profits Up, Future Focuses On Mobile
Online Media Daily, Laurie Sullivan - Tuesday, July 16, 2013
Yahoo's profits rose 46% in the second quarter, but sales came ...
- Google In Discussions About Streaming Trad TV
Online Media Daily, Gavin O'Malley - Tuesday, July 16, 2013
Ready to take its Web TV offering to new heights, Google h ...
- Google Mobile Study Identifies SEO, Paid-Search Clicks
Online Media Daily, Laurie Sullivan - Tuesday, July 16, 2013
A study on more than 300 U.S. AdWords accounts from 12 k ...
- Companies To Develop Privacy Standards For Tracking Brick-And-Mortar Shoppers
Online Media Daily, Wendy Davis - Tuesday, July 16, 2013
Technology companies that track consumers as they shop in brick-and-mortar stores wi ...
- Facebook's Semantic Advertising Future
Performance Marketing Insider, Colin Jeavons - Wednesday, July 17, 2013
Social networks hold a bounty of consumer information, and features like Facebook ...
- The Video Numbers Search Marketers Need To Know
SearchBlog, Laurie Sullivan - Wednesday, July 17, 2013
Numerous studies explain how video views on YouTube lead to a keywo ...
- Microsoft's Paid-Search Update On What's Driving Consumers
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 16, 2013
David Pann gives us insight into the momentum at Bing during t ...
- Why How-To Guides Work
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 16, 2013
Promoting mobile apps may seem more difficult than creating the app itsel ...
- Prep Work To Scale Up Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 16, 2013
Eric shares tips on prep work to quickly build out and sca ...
- CXM For B2B Marketers: Challenges And Opportunities
Marketing Daily, Navin Nagiah - Tuesday, July 16, 2013
We have moved from traditional CRM to customer experience management. Today's C ...
- Google Cross-Channel Attribution Reporting Set To Increase Mobile Ad Budgets
Online Media Daily, Laurie Sullivan - Monday, July 15, 2013
The last-click attribution model pointing to search and the bottom of t ...
- Advertisers Have Opportunity To Utilize Mobile For Drivers
Online Media Daily, Gavin O'Malley - Monday, July 15, 2013
The mobile revolution has given car-trippers another fun activity to keep bu ...
- Search Engine Optimization Takes Backseat To Paid Search
SearchBlog, Laurie Sullivan - Tuesday, July 16, 2013
Paid-search budgets continue to dominate media marketing investments for retailers. The U. ...
- Many Unaware Of Difference Between Adwords, Natural
Around the Net In OMD Europe, Nina Lentini - Sunday, July 14, 2013
About 41% of consumers were not able to recognise the top list ...
- Google China President Yun Steps Down
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 15, 2013
Google China President Liu Yun stepped down to pursue other opportunities, a ...
- Microsoft Claims U.S. Customs Not Following Trade Policy Against Google
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 15, 2013
Microsoft filed a lawsuit against Google accusing U.S. Customs of not followi ...
- Connecting Microsoft, Bing Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 15, 2013
Dare Obasanjo explains how Microsoft will require all marketers to log in ...
- The Network Becomes The Heart, The Cloud, The Brains
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 15, 2013
I've been writing about how gadgets (PC, tablet and smartphone) will tu ...
- HP Launches AR Platform, Tracks Print Ads Digitally
Online Media Daily, Laurie Sullivan - Friday, July 12, 2013
Hewlett-Packard's Autonomy division has been working to build out an augmented reali ...
- Despite Major Deals, Yahoo Expects Another Flat Quarter
Online Media Daily, Mark Walsh - Friday, July 12, 2013
So far, the changes engineered by CEO Marissa Mayer, including a buyi ...
- PLAs Let Businesses Monopolize Search Results
SearchBlog, Laurie Sullivan - Monday, July 15, 2013
The addition of Google product listing ads has opened a new li ...
- Matt Cutts Speaks Out On Link Building
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 12, 2013
Eric Enge spoke with Google engineer Matt Cutts about link building, a ...
- How To Work The Paid-Search Keyword Matches
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 12, 2013
Phrase match terms can produce slightly cheaper leads, according to Amanda WestBoo ...
- Google Updates Directory URL Patent
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 12, 2013
Bill Slawski tells us about the updated version of Google's patent th ...
- Home Page Ads Vary: Yahoo Declines, YouTube Diversifies Base
Online Media Daily, Mark Walsh - Thursday, July 11, 2013
Advertising on Yahoo's log-in page has also seen a steep decline, wi ...
- Microsoft Reorg Aims For Better Collaboration, Engineering Efficiencies
Online Media Daily, Laurie Sullivan - Thursday, July 11, 2013
Microsoft consolidated business groups and reorganized management Thursday in an effort ...
- Search Spending Rises Across Google, Bing
Online Media Daily, Laurie Sullivan - Wednesday, July 10, 2013
Search marketers spent between 18% and 22% more on paid-search ads duri ...
- Search Site Pays Members For Social Connections
Online Media Daily, Laurie Sullivan - Thursday, July 11, 2013
It pays to connect. At least for site members who have connectio ...