Around the Net
Commentary
Microsoft's Paid-Search Update On What's Driving Consumers
- Microsoft Bing Ads, Tuesday, July 16, 2013 1:25 PM
David Pann gives us insight into the momentum at Bing during the past year -- such as the 159 million unique searchers on the Yahoo Bing Network, about 51 million of whom do not use Google. Since last fall, Bing execs have seen numbers rise 4.5% and 11%, respectively. During the past year, click volume rose 25%. Now in 25 international markets -- soon in 50 by the end of the year -- the agreement with Yahoo continues to build on a positive momentum in revenue per thousand searches (RPS). Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.