- 'AEO'? 'GEO'? For Performance Marketers, The Most Important Letters For Organic Visibility Might Be 'PR'
Brand Insider, Stephen Spiewak - Tuesday, September 23, 2025
Hallow's Director of Organic Marketing writes, "Performance marketers need to collaborate wi ...
- How To Report On Conversions, Not Just Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 5, 2025
Ryan Jones, marketing manager at UK-based SEOTesting, has been providing valuable insigh ...
- Iffy AI: Consumers Are Wary Of It, But Marketers Are Using It More
Email Insider, Ray Schultz - Tuesday, August 12, 2025
People are more likely to dislike than like AI when it ...
- OpenAI Launches GPT-5, Integrates With Microsoft - Here's What Advertisers Should Know
MediaDailyNews, Laurie Sullivan - Friday, August 8, 2025
ChatGPT user agent activity surged 200% in July, with bots nearly doubli ...
- What Makes Up Perplexity Core Ranking Factors
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 6, 2025
Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity ...
- OpenAI Flips Switch After Google Indexes Private Chats In Search
MediaDailyNews, Laurie Sullivan - Friday, August 1, 2025
Chatbot users have discovered that every question asked and every response giv ...
- AI Google, OpenAI Narrative Shifts: What The Latest Data Reveals
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 29, 2025
A report from NP Digital reveals that AI-driven search overviews are n ...
- ChatGPT Uses Google For Back-Up Answers, Test Confirms
Performance Marketing Insider, Laurie Sullivan - Monday, July 28, 2025
Search engines will do this all the time, but now Aleyda Soli ...
- Google's AI Overviews Reduce Clicks, Fueling Publisher Concerns: Pew Research
Research Intelligencer, Robert Williams - Tuesday, July 22, 2025
Demonetizing the open web could backfire, leaving search results filled with lower-quali ...
- Google Pressured By Publishers To Find AI Overviews Opt-Out
MediaDailyNews, Laurie Sullivan - Sunday, July 6, 2025
Google is being pressured by a group of independent publishers in t ...
- ChatGPT Traffic Referrals To Publishers Rising
Performance Marketing Insider, Laurie Sullivan - Thursday, July 3, 2025
ChatGPT continues to push referral traffic to news publisher sites, but n ...
- Adobe Gains Visibility Into AI-Driven Traffic
MediaDailyNews, Laurie Sullivan - Monday, June 16, 2025
Features introduced Monday at Cannes enable businesses to monitor AI-driven traffic a ...
- Apple AI Mobile Referral Traffic Could Shake Google To Its Core
MediaDailyNews, Laurie Sullivan - Friday, June 6, 2025
Apple hosts its Worldwide Developers Conference next week. For advertisers this mea ...
- SEO's New AI Models And Measurements
Performance Marketing Insider, Laurie Sullivan - Thursday, June 5, 2025
Marketers must adapt to a new world where Google is less releva ...
- Why Mac Became So Special To Lenovo's Global SEO Lead
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 4, 2025
If you could imagine Mac, the chatbot designed by Donna Bedford, glob ...
- Conductor AI Launches To Support How Engines Speak On Behalf Of Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 3, 2025
"We're about to go through the biggest change since the start ...
- Google Slammed By News/Media Alliance
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2025
One SEO change from Google has cost a coupon site publisher "te ...
- Costs Of Google Ads Rise As Conversions Improve
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 20, 2025
Google Ads are seeing improved conversion rates despite rising costs across near ...
- Google, DOJ Blind To Remedy That Would Create Index For Search, Businesses
Performance Marketing Insider, Laurie Sullivan - Monday, May 19, 2025
The consortium, intended to facilitate the creation of search engines and redu ...
- Google Search Up 49% One Year After AI Overviews Launch
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
One year after Google released AI Overviews, BrightEdge published data showing tot ...
- Is 'MUM' Google's Term For Future AI Organic, Paid Monetization?
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
MobileMoxie CEO Cindy Krum told Near Media that she thinks the multita ...
- Meta Launches AI Search App Independent Of Platforms
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 29, 2025
The launch of its stand-alone AI app, which includes a Discover fe ...
- Anthropic: How GAI Affects Performance Of Economy
Performance Marketing Insider, Laurie Sullivan - Monday, April 28, 2025
Software development is a major part of advertising platforms, ensuring that a ...
- Media Agency MissionOne Acquires SEO Agency Growth Skills
MAD, Steve McClellan - Friday, April 11, 2025
It's the first acquisition by MissionOne the new media agency unveiled ...
- GAI Search Will Decide What Customers Need
MediaDailyNews, Laurie Sullivan - Wednesday, April 9, 2025
BrightEdge launched a feature Wednesday - AI Catalyst - that allows markete ...
- What Yodel Does For Mobile, Why NP Digital Acquired It
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 9, 2025
An understanding of tracking and the ability to funnel data are ...
- GAI Gets Hot, But Hallucinations Cooling Adoption
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 8, 2025
Generative AI digital customer experiences are promising, but hallucinations remain a challen ...
- Fake Semrush SEO Scam Hits Google Ads
MediaDailyNews, Laurie Sullivan - Friday, March 21, 2025
A new phishing campaign is targeting SEO professionals with malicious Semrush Goog ...
- Survey Details Digital Salaries, What Influences Annual Pay
MediaDailyNews, Laurie Sullivan - Monday, March 24, 2025
Global survey results from NP Digital were broken out by region a ...
- AI Agents Fuel Disconnect Concerns Between Brands And Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, March 3, 2025
There are concerns that brands could become completely disconnected from consumers usi ...