- Marketers Split On How To Price Services
Performance Marketing Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Performance Marketing Insider, Laurie Sullivan - Thursday, October 5, 2023
Maybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- Google Antitrust Trial - Data And Secrets - Makings Of A Thriller
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 19, 2023
Google has rolled out new capabilities for its conversational chatbot built ...
- An Ex-SEO Looks Back At 25 Years of Google
Media Insider, Gord Hotchkiss - Tuesday, September 12, 2023
I had a front-row seat for the historic rise of search ...
- Why Andi May Succeed In Search Automation Where Others Failed
Performance Marketing Insider, Laurie Sullivan - Thursday, September 7, 2023
"I'm really excited about the assistant part of generative AI," says An ...
- BrightEdge Ushers In Next Era Of Generative AI-Driven SEO
MediaDailyNews, Laurie Sullivan - Wednesday, August 30, 2023
BrightEdge on Wednesday released its latest technology based on generative AI, whi ...
- Semrush Launches Podcast Hosting App With SEO Tools
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 23, 2023
The feature - designed and developed with podcast hosting service Disctopia ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Measure, calibrate, and optimize are part of a new strategy outlined ...
- Microsoft Shares Secrets Behind How Bing Improves Site Performance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 18, 2023
Microsoft has shared information on how it optimizes performance on Bing Searc ...
- Threat Report Finds Malvertising Accelerating Due To Weak Ad Market
MediaDailyNews, Joe Mandese - Thursday, August 17, 2023
The report, the first in a quarterly series published by TAG's Malvertisi ...
- Google My Business Support Shifts To Brand Ambassadors
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 16, 2023
Some search marketers and web developers are glad to reach a li ...
- Google SGE While Browsing Added To Search Generative Experience
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2023
Google on Tuesday released features for the Search Generative Experience, such ...
- BrightEdge Co-Founder Becomes Executive Chairman And Appoints New CEO
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 15, 2023
Jim Yu has become executive chairman, appointing the company's COO Krish Kum ...
- Google Warns Against 'Content Pruning' As CNET Deletes Pages To Improve SEO
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
CNET deleted thousands of articles to improve its site performance in Goog ...
- Moz Develops Measurement For Brand Strength And Salience
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 7, 2023
Moz believes its developers have created a first-of-its-kind metric that can measu ...
- Google TW-BERT Demonstrates Improvements On Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 7, 2023
A Google research paper on TW-BERT describes how a new framework improv ...
- OpenAI Releases GPTBot Web Crawler That Marketers Can Block
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 7, 2023
OpenAI on Monday introduced GPTBot, a web crawler designed to collect public ...
- Brave Severs Ties With Bing, Offers Own Video And Image Results
Performance Marketing Insider, Laurie Sullivan - Friday, August 4, 2023
After several months in development, Brave Software, maker of the privacy-focused Bra ...
- Where Ecommerce Implements Technical SEO/Schema
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2023
Through its platform SearchIQ, BrightEdge is tracking things that impact ranking a ...
- Google Reveals 3 New Features Of Generative AI In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Google wants to make content faster and easier to find in ...
- Google Tests Link Sources In Search GAI Experience
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 1, 2023
Google's tests that cite text links in its search generative AI experien ...
- Visa Dives Deep Into Creator Economy
Performance Marketing Insider, Laurie Sullivan - Thursday, July 20, 2023
With a TikTok page that highlights cinematography and black culture, Kennedy @whok ...
- Meta, Microsoft Expand AI Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 19, 2023
The expanded partnership, announced with the release of the new large langua ...
- Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
The writing and recommendation engines are the first tools in the sui ...
- AI Hallucinations: Lucidworks Validates Truth In Responses
Performance Marketing Insider, Laurie Sullivan - Thursday, July 13, 2023
Lucidworks' search and artificial intelligence (AI) platforms got upgrades, providing what t ...
- Microsoft Bing Gets Nod After Canadian Official Accuses Google Of 'Blackmailing' Canada
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 12, 2023
One Canadian Senator is publicly calling on residents to join him ...
- Twitter Blocks Links To Threads After Temporarily Blocking Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 12, 2023
Backlinks have become the thread that leads a user from one platfo ...
- Canadians Push Back On Google, Facebook Domestic News Blockades
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
Some 61% of Canadians say Big Tech should compensate publishers when conte ...
- Microsoft Adding 'Nosearch' Feature To Bing Chat
Performance Marketing Insider, Laurie Sullivan - Monday, July 10, 2023
The "nosearch" feature is intended to prevent Bing Search from looking f ...
- Tweets Returning To Google Search Results As Meta Releases Threads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 6, 2023
Tweets began returning to Google Search results just before Meta released i ...