- Threads, Data Or Not, Giving Brands Somewhere To Go Other Than Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 6, 2023
Threads opened its doors with a ready-made user base after deciding ...
- Organic Search Drove 36% Of Overall Website Traffic For 6 Key Industries
Performance Marketing Insider, Laurie Sullivan - Thursday, July 6, 2023
Marketers are tasked with staying on top of a growing number ...
- ChatGPT Forecasts Use To Grow Nearly 900% In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 5, 2023
Insider Intelligence forecasting analyst Peter Newman believes GAI will "radically" change searc ...
- Searches For 'Aspartame' Surge, Putting Marketers In Difficult Spot
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 5, 2023
Marketers of consumable products will have a few challenges this month ...
- Amazon Still Overpowers Google, TikTok Declines, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2023
Where do online shoppers start product searches and where do people g ...
- Cruises, Related Bookings Rebound: Celebrity Web Traffic Rose Over 36%, Norwegian Rose 33%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Carnival, the biggest brand in cruising, had 14.4 million visits to i ...
- Google: Thin Content Does Not Mean Less Words In Copy
Performance Marketing Insider, Laurie Sullivan - Friday, June 23, 2023
The best word count needed to succeed in Google Search "doesn't exist ...
- Analysis Compares Results To Find The Best Generative AI Model
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 21, 2023
A group of UC Berkeley students and faculty members conducted an experime ...
- What AI Means To SEO, Search Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
Brands can expect more targeted ads closer to the point of sa ...
- Google SGE 'Experiment' Gives SEO Professionals A Critical Role
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
It will become essential to monitor and understand the dynamics of AI ...
- Google Files Lawsuit Over Fake Review Scams
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
Google reported that alleged scammers created 350 fraudulent business profiles and mo ...
- The Risks Of AI: Legal/Ethical Issues And Lack Of SEO
Email Marketing Daily, Ray Schultz - Friday, June 16, 2023
Freelancers are much more likely than others to fear incorrect information, ...
- Google Search Generative Experience Becomes Major Challenge For Publishers
Performance Marketing Insider, Laurie Sullivan - Monday, June 12, 2023
While early concerns focused on GAI's potential to replace jobs and spre ...
- Google Generative Search Experience Returns Answers In Half The Time
Performance Marketing Insider, Laurie Sullivan - Friday, June 9, 2023
Google Search generative AI takes a bit of getting used to, b ...
- Google Generative AI To Power Priceline Virtual Travel Agent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
Priceline plans to use Google Cloud's generative AI across customer-facing and intern ...
- Mapping Startup Raises $18M To Redefine Location-Based Content
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 31, 2023
User-generated social mapping platform Atly offers location-based content where users can crea ...
- The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media
Email Insider, Ray Schultz - Tuesday, May 30, 2023
Email is also seeing strong growth and is rated an effective channe ...
- 'Trust' May Become The Key Word For Search Marketers, Especially Financial Ones
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Trust may become more than a buzzword for most paid-search ads a ...
- Firm Offers Email Newsletter Templates For Online Entrepreneurs
Email Marketing Daily, Ray Schultz - Tuesday, May 23, 2023
WCRpro.life provides professional templates from over 200 email newsletters. ...
- CMOs To Decrease Investments In Paid Search: Gartner Study
Data & Programmatic Insider, Laurie Sullivan - Monday, May 22, 2023
Marketing budgets compose 9.1% of total company revenue this year -- sti ...
- How U.S. Consumers Really Think About Online Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2023
Tinuiti found that 88% of respondents to its recent survey believe technolo ...
- The Evolution Of Transformative Search Engine Experiences
Performance Marketing Insider, Laurie Sullivan - Friday, April 21, 2023
The evolution of search engine experiences, what it means for SEO a ...
- Google Launches New Web Crawler
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Google has launched GoogleOther, a web crawler that various internal teams with ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- Search-Based Retail Media Accelerates Search Market To $350B, 'Traditional' Still Dominates
Performance Marketing Insider, Laurie Sullivan - Thursday, April 13, 2023
"Traditional search," including paid and SEO, will grow to $256.5 billion ...
- Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Microsoft introduced plans for additional ads in its AI-powered Bing engine a ...
- Email Leads In Usage, Acquisition Gets The Biggest Boost This Year: Study
Email Marketing Daily, Ray Schultz - Tuesday, March 28, 2023
Email also tops the channels that deliver the most ROI, Klaviyo repo ...
- Biggest Google Ranking Factors On Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2023
Whitespark published the 2023 version of its Local Search Ranking Factors stu ...
- $142.8 Billion In Revenue Lost To Fake Traffic In 2022
Performance Marketing Insider, Laurie Sullivan - Friday, March 17, 2023
CHEQ research shows that more than 40% of all traffic online ...
- Google Rolls Out Core Algorithm Update
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 16, 2023
Google's March 2023 core algorithm update is now rolling out. Matt Southe ...