- Viant 2015 Analysis: Viewability Rates Hardly Budge
VidBlog, P.J. Bednarski - Tuesday, March 15, 2016
Only 46% of digital ads were "viewable" in 2015, about the sa ...
- Mobile Gaming Keeps Growing
MoBlog, Gavin O'Malley - Friday, March 11, 2016
Glance over at the person next to you on his phone. Chanc ...
- In Short, YuMe-IPG Research Says It Takes Time For An Ad To Get You To Buy
VidBlog, P.J. Bednarski - Friday, March 11, 2016
Micro-ads really don't seem to work all that well, at least n ...
- Mcommerce Nears Major Tipping Point
Mobile Insider, Gavin O'Malley - Thursday, March 10, 2016
Get ready for a major turning point in the world of ecommer ...
- Why Brands Still Underinvest In Mobile
Mobile Insider, Gavin O'Malley - Tuesday, March 8, 2016
Given all the hype and heaps of data showing the power ...
- Slack Technologies Enhances Messaging With Calls Feature
Mobile Marketing Daily, Gavin O'Malley - Wednesday, March 2, 2016
Vying for a bigger piece of the group-messaging marketplace, Slack Technologies ...
- Blippar Raises $54 Million To Build Out AR Visual Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 2, 2016
Blippar has raised another $54 million to further build out its augment ...
- Billboards That Track Consumers Raise Privacy Concerns, Sen. Franken Says
Daily Online Examiner, Wendy Davis - Tuesday, March 1, 2016
Clear Channel's new outdoor advertising initiative -- which involves tracking the physic ...
- Carrier IQ $9 Million Privacy Settlement Moves Forward
Daily Online Examiner, Wendy Davis - Tuesday, March 1, 2016
A judge has granted preliminary approval to a deal calling for softwa ...
- GoPro Rethinks Mobile Strategy
MoBlog, Gavin O'Malley - Tuesday, March 1, 2016
Something had to give after GoPro's crappy fourth quarter and sinking sto ...
- Google Maps iOS Gains Pit Stop Feature
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 29, 2016
Google’s Maps app running on Apple iOS phones now support scheduling multiple stops along a trip. ...
- Can Smartphones Swing The Primaries?
Marketing: Politics, Ran Ben-Yair - Monday, February 29, 2016
Around the country, digital consultants are now threading mobile-first strategies into candidate ...
- Facebook Live Expands To Android
Mobile Marketing Daily, Ben Frederick - Friday, February 26, 2016
The ability to stream video through Facebook Live, the social platform's li ...
- Most Americans Try To Unplug From Social Media
The Social Graf, Erik Sass - Friday, February 26, 2016
The ubiquity of communications technology, including mobile devices and social media, ...
- Tablets Lose Share Because Of Phablets
Mobile Marketing Daily, Ben Frederick - Tuesday, February 23, 2016
It may seem strange now, but at one point in time, tabl ...
- Internet, Smartphone Use Rises In Emerging Nations
Mobile Marketing Daily, Gavin O'Malley - Monday, February 22, 2016
Smartphone ownership rates in emerging and developing nations are rising at ...
- Optimizing For Mobile? You're Doing It Wrong!
Email Insider, Loren McDonald - Friday, February 12, 2016
Marketers have been inundated with pleas to optimize their emails for mobil ...
- Vevo Launches Apps For AppleTV, Android
Around the Net in Video, P.J. Bednarski - Thursday, February 11, 2016
Vevo launched new apps for Android phones as well as the latest-generation Apple ...
- 'New York' Pushes Toward Mobile With iPhone-Supported App
Publishers Daily, Sara Guaglione - Wednesday, February 10, 2016
All New York print and digital subscriptions will now include access ...
- FTC Presses To Proceed With Throttling Lawsuit Against AT&T
Daily Online Examiner, Wendy Davis - Tuesday, February 9, 2016
The Federal Trade Commission says it should be able to sue AT& ...
- Smartphone Makers Look Overseas To Expand Base
Mobile Marketing Daily, Ben Frederick - Tuesday, February 9, 2016
India's smartphone user base grew to 220 million users in 2015 accordi ...
- Inside Today's Digital Household
Metrics Insider, Josh Chasin - Friday, February 5, 2016
There was a time when understanding consumer use of the Internet w ...
- Email: King Of The Smartphone
Email Marketing Daily, Jess Nelson - Wednesday, February 3, 2016
Several design changes will likely transform the iOS user experience when t ...
- Smartphones As Much For Entertainment As Communication
Marketing Daily, Aaron Baar - Wednesday, February 3, 2016
Consumers are using their smartphones as much for entertainment purposes as th ...
- Email: King Of The Smartphone
Mobile Insider, Jess Nelson - Thursday, February 4, 2016
Several design changes will likely transform the iOS user experience when t ...
- Telmetrics Appoints Technologist, Advisor To CEO Post
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2016
Andrew Osmak has stepped in as president and CEO at Telmetrics, replaci ...
- Why Did Microsoft Invest $250M In SwiftKey? It's All About AI
MoBlog, Gavin O'Malley - Wednesday, February 3, 2016
Why is Microsoft is dropping $250 million on keyboard app maker SwiftKe ...
- Drake's 'Hotline Bling' Becomes 'Restricted Bling' In T-Mobile's Super Bowl Ad
Out to Launch, Amy Corr - Wednesday, February 3, 2016
Most of us are familiar with the Drake song, "Hotline Bling." Mo ...
- Samsung Follows Apple With Android AdBlocker
Mobile Marketing Daily, Ben Frederick - Monday, February 1, 2016
Smartphone maker Samsung announced support for ad-blocking plugins on the default W ...
- Click And Collect Has Had A Greater Impact On Shopping Than Smartphones
Around the Net In MAD London, Sean Hargrave - Monday, February 1, 2016
Click and collect is beating mobile as the retail technology that h ...