Around the Net
Click And Collect Has Had A Greater Impact On Shopping Than Smartphones
- Marketing, Monday, February 1, 2016 6:20 AM
Click and collect is beating mobile as the retail technology that has most impact on the way consumers shop. Almost one in five (18.93%) of shoppers said click and collect changed the way they shopped in 2015, according to data from Atomik research carried out on behalf of retail marketing agency Live & Breathe. In comparison, 11.79% of respondents said smartphones changed the way they shopped, while exactly the same percentage said the same about tablet computers.
