- Performance Marketers Shifting Budgets Among Channels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Distribution of marketing budgets this year will change. Many respondents to ...
- Snap's New Rewards Program Pays AR Lens Creators Cash
Digital News Daily, Colin Kirkland - Wednesday, August 2, 2023
Snapchat has launched a Lens Creator Reward program that will "celebrate t ...
- Teens Press To Proceed With 'Addiction' Lawsuit Against Social Platforms
Digital News Daily, Wendy Davis - Wednesday, July 26, 2023
"This case is about conduct, not content -- defects, not speech," lawye ...
- Snapchat+ Adds 1M More Subscribers, Unveils New Features
Digital News Daily, Colin Kirkland - Thursday, June 29, 2023
Snapchat+ has reached four million global users -- about 1 million mo ...
- Court Won't Revive Minor's Claims Against Snap Over Sex-Grooming Messages
Digital News Daily, Wendy Davis - Tuesday, June 27, 2023
Snapchat can't be sued for allegedly designing its service in a w ...
- Verizon, Snap Collaboration Offers 'AR Mirrors' To Music Festivalgoers
Digital News Daily, Colin Kirkland - Wednesday, June 14, 2023
Verizon is installing interactive, physical augmented reality "Mirrors" at two major mus ...
- It's A Consumer-Generated Ad Universe
RTBlog, Joe Mandese - Monday, June 12, 2023
UGC now accounts for more than a quarter of all ad spendi ...
- Families Urge Judge To Allow Claims Over 'Addictive' Social Media
Digital News Daily, Wendy Davis - Friday, June 2, 2023
"Defendants design social media apps that target kids but are not sa ...
- Snap Launches New Lenses, AR 'Learning Hub' For Creators, Businesses
Digital News Daily, Colin Kirkland - Thursday, June 1, 2023
For creators and businesses that want to enhance their creative output, Sn ...
- Meta Pitches Reach At NewFronts: Unveils New AR, Shopping Ads
MediaPost Live, Colin Kirkland - Friday, May 5, 2023
With new AR ad features for Instagram Reels and Facebook Stories a ...
- Snap Pitches Authentic Human Connections, Unveils Generative AI Assistant
MediaPost Live, Joe Mandese - Tuesday, May 2, 2023
After spending an hour pitching newfront attendees on its ability to crea ...
- Snap Q1 Revenue Miss Drives Stock Down 20%
Digital News Daily, Colin Kirkland - Friday, April 28, 2023
Snap Inc.'s Q1 earnings missed Wall Street revenue estimates, causing its sto ...
- Snapchat+ Subscription Option Now Has 3M Subscribers
Digital News Daily, Colin Kirkland - Wednesday, April 19, 2023
Snapchat+ is outperforming other social giants' paid options like Twitter Blue, whi ...
- Snap AR Lenses Now Available For Microsoft Teams Meetings Through Partnership
Digital News Daily, Colin Kirkland - Monday, April 10, 2023
Teams users can introduce a virtual chicken or sloth and can ma ...
- Biggest Ad Tech Underperforming Smaller Players During Ad Downturn
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
"Outside of 'Big AdTech,' bigger was better," reads a Q4 revenue repo ...
- Snap Hires Regional Presidents, Including Rob Wilk As President Of Americas
Digital News Daily, Colin Kirkland - Monday, March 27, 2023
Microsoft ad veteran Rob Wilk will be Snap's first ever President ...
- Snap Partners With Kargo To Develop Offerings For Ecommerce, Retail Advertisers
Digital News Daily, Colin Kirkland - Monday, March 27, 2023
The partnership will provide a product catalog, enhanced formats, activation and optimizati ...
- Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
Television News Daily, Wayne Friedman - Thursday, January 26, 2023
Full-year 2023 is projected to see ad-revenue results for major TV-based compani ...
- Digital Fentanyl
RTBlog, Joe Mandese - Monday, January 9, 2023
Seattle has become the first major school district to sue tech platfor ...
- Chipotle Kicks Off 2023 With New Snapchat AR Experience
Digital News Daily, Colin Kirkland - Tuesday, January 3, 2023
The lens will launch Jan. 13 -- also known as "Quitter's Day ...
- Snap Launches Avatar Filter For Release Of Long-Awaited Film Sequel
Digital News Daily, Colin Kirkland - Tuesday, November 22, 2022
The Lens uses machine learning and advanced computer-vision technology and 3D graphi ...
- Bloomreach Lowers Acquisition Costs With Snapchat Integration
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 22, 2022
Advertisers can now integrate Bloomreach Engagement with Snapchat ads, allowing marketers ...
- Google Trends Show Online Interest In Tech Layoffs Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 18, 2022
An analysis of the online searches in Google Trends related to te ...
- In Letter To Advertisers, Musk Vows Twitter Won't Be A 'Hellscape' Or 'Spam'
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
"It is essential to show Twitter users advertising that is as releva ...
- Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2022
The Ad Council -- which has taken on issues such as dru ...
- Snap Invites Users to Try On, Share, Shop Spooky Halloween Costumes
Digital News Daily, Colin Kirkland - Tuesday, October 11, 2022
Snapchatters can utilize Snap's AR tech to try on, share, and sh ...
- IAB: Why Original Content Creation Is Outpacing TV Production Investment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2022
Key themes in the study include ecommerce growth, privacy policies, the creat ...
- Lunio Raises $15 Million, Senior Leaders At Google Invest In Round
Performance Marketing Insider, Laurie Sullivan - Thursday, September 29, 2022
Lunio, a company focused on click-fraud prevention, announced closing $15 million ...
- Walmart Connect Opens Door To Ad, Video Partnerships With TikTok, Snap, Roku, Others
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 20, 2022
Walmart on Tuesday introduced a series of "Innovation Partners" to support ...
- Apple Search Ads Gain On Facebook, TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 6, 2022
Apple privacy measures boosted its search ads business due to its A ...