- Snapchat Launches Ad-Free Subscription Plan
MediaDailyNews, Colin Kirkland - Monday, February 3, 2025
For the first time, Snapchat is offering paying subscribers a plan th ...
- Snapchat, OMG Study Pushes Creator Ad Performance
MediaDailyNews, Colin Kirkland - Thursday, January 23, 2025
Snapchat shared results of a recent study that shows how creator partnershi ...
- Snap's My AI Poses Risk To Young Users, FTC Alleges
MediaDailyNews, Wendy Davis - Thursday, January 16, 2025
The FTC referred Snap to the Department of Justice over allegations th ...
- Snapchat Sets Itself Apart With $5M Pledge For LA Fire Aid
MediaDailyNews, Colin Kirkland - Wednesday, January 15, 2025
As some political leaders and others direct blame at people and/or polici ...
- Snapchat Brings Spotlight Videos To 'Stories' Rev-Share Program
MediaDailyNews, Colin Kirkland - Tuesday, December 17, 2024
Snapchat says the program now places ads within a creator's Stories ...
- Snapchat Hypes Daft Punk's One-Night Cinematic Release With AR Experience
MediaDailyNews, Colin Kirkland - Thursday, December 12, 2024
For the film's re-release, Snapchat has developed a special AR Lens th ...
- Snapchat Expands Paid Subscription Gift Cards To Target, Walmart
MediaDailyNews, Colin Kirkland - Monday, November 4, 2024
Snapchat is looking to further boost its premium in-app subscription service, Snapcha ...
- Snapchat Improves Ad Business In Q3, U.S. User Growth Remains Stagnant
MediaDailyNews, Colin Kirkland - Thursday, October 31, 2024
While Snapchat's minimal U.S. user growth may raise investor concerns, its ...
- Social Platforms Must Face Suit By School Districts
MediaDailyNews, Wendy Davis - Friday, October 25, 2024
Siding against social media platforms, a federal judge has refused to dismi ...
- Snapchat Debuts Ads In The Chat Tab
MediaDailyNews, Colin Kirkland - Tuesday, October 8, 2024
Soon, Snap plans to begin testing 'Sponsored Snaps' with Disney in user ...
- Digital Ad Spend Grew 8.9% In Third Quarter, Piper Sandler Says
Research Intelligencer, Robert Williams - Monday, October 7, 2024
TikTok saw the strongest growth in ad spend, with about 27% v ...
- Snapchat Brings Google Gemini To 'My AI'
MediaDailyNews, Colin Kirkland - Wednesday, September 25, 2024
My AI will be powered by Google's Gemini AI system, marking ...
- Snapchat Unveils AI-Generated Video Tool For Creators
MediaDailyNews, Colin Kirkland - Wednesday, September 18, 2024
The new in-app tool allows creators to "make engaging videos with ...
- Snap Says New 'Simple' App Redesign Will Boost Ad Biz
MediaDailyNews, Colin Kirkland - Wednesday, September 18, 2024
Snap says its updated user interface seeks to simplify users' engagement option ...
- Developing The U.S. Social Commerce Ecosystem: Q&A With Orca Founders
MediaDailyNews, Colin Kirkland - Tuesday, September 17, 2024
Founders of social commerce firm Orca, which sold the first product ...
- Snapchat To Launch Sponsored Ad Placements In Chat
MediaDailyNews, Colin Kirkland - Wednesday, September 4, 2024
Snap CEO Evan Spiegel says the ad unit is designed to he ...
- Snapchat Launches First Native iPad App
MediaDailyNews, Colin Kirkland - Wednesday, August 28, 2024
Snapchat's first native iPad app allows users to experience the platform a ...
- Applegate Launches First Brand Campaign In Five Years
Marketing Daily, Sarah Mahoney - Monday, August 26, 2024
With "Model Farmer," the better-for-you meat brand shows its sense of hum ...
- Cyberbullying Victims Can Sue Messaging App For False Ad Claims, Court Says
MediaDailyNews, Wendy Davis - Thursday, August 22, 2024
"Yolo repeatedly informed users that it would unmask and ban users w ...
- Snap Looks To Drive Enhanced Optimization, Reach With Ad Product Updates
MediaDailyNews, Colin Kirkland - Friday, August 16, 2024
After reporting a Q2 increase in its users and revenue, Snap shar ...
- Snapchat Boosts Ad-Revenue Performance, Reaches 11M Paid Subs
MediaDailyNews, Colin Kirkland - Monday, August 5, 2024
Snapchat added 10 million additional daily active users this quarter, with 4 ...
- Snapchat Stokes AR Fan Engagement Via NBCU, Olympic Committee Partnerships
MediaDailyNews, Colin Kirkland - Monday, July 29, 2024
Fans can expect new augmented-reality experiences and behind-the-scenes footage as Snap wor ...
- Snapchat Partners With Lincoln Center for Immersive AR Sculpture Exhibit
MediaDailyNews, Colin Kirkland - Monday, July 22, 2024
Snapchat has partnered with Lincoln Center to help artists bring their sculptur ...
- Snapchat Launches 'Unconventional' AR Sports Series With Creators, Brands
MediaDailyNews, Colin Kirkland - Friday, July 19, 2024
The immersive in-app viewing experience highlights "unconventional" sports - including dog surfin ...
- Snap Partners With VideoAmp To Provide Campaign Planning, Measurement Tools
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
Snapchat is partnering with VideoAmp to provide agency partners with reach planni ...
- Mississippi Asks Court To Uphold Restrictions On Social Media
MediaDailyNews, Wendy Davis - Wednesday, June 19, 2024
A new Mississippi law that prohibits minors from creating social media accoun ...
- Snap's Real-Time Image Model To Enhance AR Mobile Experiences
MediaDailyNews, Colin Kirkland - Wednesday, June 19, 2024
Snap is testing a real-time, on-device image diffusion model that can genera ...
- Study Finds Brand Plus Direct Mixes Drive Higher Snapchat Ad Return
MediaDailyNews, Colin Kirkland - Wednesday, May 29, 2024
A report based on insights from TransUnion and Dentsu analyzes whether bra ...
- Snap Redesigns Ad Business, Focuses On 'Intentionality'
MediaDailyNews, Colin Kirkland - Friday, May 24, 2024
Snap says it it has worked to remove loose or accidental click ...
- Snapchat Partners with Datahash On Conversions API Integration
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
Snapchat has partnered with first-party data company Datahash to help its custome ...