- Snapchat Launches First Native iPad App
MediaDailyNews, Colin Kirkland - Wednesday, August 28, 2024
Snapchat's first native iPad app allows users to experience the platform a ...
- Applegate Launches First Brand Campaign In Five Years
Marketing Daily, Sarah Mahoney - Monday, August 26, 2024
With "Model Farmer," the better-for-you meat brand shows its sense of hum ...
- Cyberbullying Victims Can Sue Messaging App For False Ad Claims, Court Says
MediaDailyNews, Wendy Davis - Thursday, August 22, 2024
"Yolo repeatedly informed users that it would unmask and ban users w ...
- Snap Looks To Drive Enhanced Optimization, Reach With Ad Product Updates
MediaDailyNews, Colin Kirkland - Friday, August 16, 2024
After reporting a Q2 increase in its users and revenue, Snap shar ...
- Snapchat Boosts Ad-Revenue Performance, Reaches 11M Paid Subs
MediaDailyNews, Colin Kirkland - Monday, August 5, 2024
Snapchat added 10 million additional daily active users this quarter, with 4 ...
- Snapchat Stokes AR Fan Engagement Via NBCU, Olympic Committee Partnerships
MediaDailyNews, Colin Kirkland - Monday, July 29, 2024
Fans can expect new augmented-reality experiences and behind-the-scenes footage as Snap wor ...
- Snapchat Partners With Lincoln Center for Immersive AR Sculpture Exhibit
MediaDailyNews, Colin Kirkland - Monday, July 22, 2024
Snapchat has partnered with Lincoln Center to help artists bring their sculptur ...
- Snapchat Launches 'Unconventional' AR Sports Series With Creators, Brands
MediaDailyNews, Colin Kirkland - Friday, July 19, 2024
The immersive in-app viewing experience highlights "unconventional" sports - including dog surfin ...
- Snap Partners With VideoAmp To Provide Campaign Planning, Measurement Tools
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
Snapchat is partnering with VideoAmp to provide agency partners with reach planni ...
- Mississippi Asks Court To Uphold Restrictions On Social Media
MediaDailyNews, Wendy Davis - Wednesday, June 19, 2024
A new Mississippi law that prohibits minors from creating social media accoun ...
- Snap's Real-Time Image Model To Enhance AR Mobile Experiences
MediaDailyNews, Colin Kirkland - Wednesday, June 19, 2024
Snap is testing a real-time, on-device image diffusion model that can genera ...
- Study Finds Brand Plus Direct Mixes Drive Higher Snapchat Ad Return
MediaDailyNews, Colin Kirkland - Wednesday, May 29, 2024
A report based on insights from TransUnion and Dentsu analyzes whether bra ...
- Snap Redesigns Ad Business, Focuses On 'Intentionality'
MediaDailyNews, Colin Kirkland - Friday, May 24, 2024
Snap says it it has worked to remove loose or accidental click ...
- Snapchat Partners with Datahash On Conversions API Integration
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
Snapchat has partnered with first-party data company Datahash to help its custome ...
- Snapchat Measures Carbon Footprint Of Its Digital Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 14, 2024
To help advertisers better understand the carbon footprint of their Snap ad ...
- Snap Forges Brand-Creator Partnerships With CreatorIQ Integration
MediaDailyNews, Colin Kirkland - Thursday, May 2, 2024
Snapchat has partnered with creator marketing platform CreatorIQ to help brands discov ...
- Snap To Rival TikTok With 'Spotlight' Feature
MediaDailyNews, Colin Kirkland - Friday, April 26, 2024
In its Q1 earnings report, Snap Inc. highlighted the increased interest amo ...
- Snap Boosts Ad Offerings, Revenue And User Base In Q1
MediaDailyNews, Colin Kirkland - Friday, April 26, 2024
Snapchat will provide more opportunities for its ad partners as it continu ...
- Snap Increases Privacy Protection For Advertisers Via Snowflake Integration
MediaDailyNews, Colin Kirkland - Tuesday, April 9, 2024
Snap is making new efforts to help its ad partners deliver sa ...
- Snap Awards Dedicated Agency Partners With Exclusive Ad Tools
MediaDailyNews, Colin Kirkland - Thursday, April 4, 2024
The "Advanced Partner Program" offers participating agencies an exclusive badge and curat ...
- Brands Can Now Advertise On Snapchat's AR Filters
MediaDailyNews, Colin Kirkland - Monday, March 25, 2024
Snapchat is launching "Sponsored AR Filters," a new ad option that allo ...
- Tech Groups Back Snapchat In Battle Over Fentanyl Overdoses
MediaDailyNews, Wendy Davis - Thursday, March 7, 2024
A recent court decision that allows parents to sue Snapchat over the ...
- Appeals Court Halts Lawsuit Against Snapchat Over Fentanyl Sales
MediaDailyNews, Wendy Davis - Wednesday, March 6, 2024
A California appellate judge has temporarily halted a lawsuit against Snapchat ...
- Snapchat Defeats Sex Abuse Victim's Lawsuit Over Recommendations
MediaDailyNews, Wendy Davis - Wednesday, February 21, 2024
A Connecticut judge has thrown out a lawsuit brought on behalf ...
- Snap Inc. To Reduce Workforce By 10%
MediaDailyNews, Colin Kirkland - Monday, February 5, 2024
In a new round of layoffs, some senior staff at Snap wi ...
- Snapchat Allows Parents To Restrict Their Teens' Use Of 'My AI' Chatbot
MediaDailyNews, Colin Kirkland - Thursday, January 11, 2024
Parents can now restrict their teens' access to the app's "My A ...
- Verizon Switches Off Drama In Latest Home Internet Campaign
MediaDailyNews, Laurie Sullivan - Monday, January 8, 2024
A post-holiday Verizon Home Internet ad switches off a drama queen ...
- Snap Taps Samba TV As Measurement Partner, Eyes Entertainment Brands
MediaDailyNews, Colin Kirkland - Thursday, January 4, 2024
The strategic partnership with Samba TV will help entertainment marketers promoting n ...
- Social Media Generated $11B In Ad Sales Targeting U.S. Kids
MediaDailyNews, Laurie Sullivan - Wednesday, December 27, 2023
The Harvard report estimates YouTube generated the most ad-revenue profits - $959 ...
- WorkReduce CEO Dolan Arrested On Alleged Solicitation Charges
MAD, Steve McClellan - Thursday, December 14, 2023
WJLA reported that parents of one underage person told police that the ...