- Q&A With Pepsi: Immersion Is Key To Digital Savvy
Marketing Daily, Karl Greenberg - Tuesday, December 7, 2010
Says B. Bonin Bough, Pepsi's director of social media: "For the la ...
- Duncan Hines Has A YouTube Holiday
Marketing Daily, Karlene Lukovitz - Tuesday, December 7, 2010
The brand partnered with digital entertainment studio Filmaka to hire the directo ...
- Sears' Kenmore 'Baking for the Troops'
Marketing Daily, - Tuesday, December 7, 2010
For every "like" the page gets, "Baking for the Troops" will se ...
- Blog Helps 50+ Adults Navigate Social Media
The Social Graf, Erik Sass - Wednesday, December 8, 2010
This is almost guaranteed to elicit howls of derision from some reader ...
- The Future Of Social Video Metrics: How To Plan for Success
Video Insider, Dan Greenberg - Wednesday, December 8, 2010
Advertisers that are still judging the success of their online video campaig ...
- Facebook Stands By WikiLeaks
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, December 7, 2010
Likely making some new enemies in high places, Facebook on Monday sa ...
- Social Media Shopping List
Marketing Daily, Drew Neisser - Tuesday, December 7, 2010
Wrapping up 2010 with relief, if not joy, good little marketers a ...
- Green & Black's To Send 'Ambassadors' to D.R.
Marketing Daily, Karlene Lukovitz - Monday, December 6, 2010
The new ambassadors program is "a true extension of Green & Black ...
- Southwest Aligns With Facebook Deals, Make-A-Wish
Marketing Daily, - Monday, December 6, 2010
It will offer the Make-A-Wish Foundation $1 in travel each time ...
- Social Media, The Fifth P And The Five Rs
MarketingTools: CRM, Nick Smith - Tuesday, December 7, 2010
As with the classic four Ps, when organizations embed the five ...
- Like 'Em, Sure, But Would You Listen to Their Advice?
The Social Graf, Erik Sass - Tuesday, December 7, 2010
The online media world likes to get itself all wound up ov ...
- Report: Russians Muscled Out Of Twitter Grab
Around the Net In Online Marketing, Gavin O'Malley - Monday, December 6, 2010
Russian investment outfit DST Global is out of the running to fu ...
- Electrolux Vacuums Up Debris From The Sea For Green Appliances
Creative Media Blog, Amy Corr - Monday, December 6, 2010
Vacuum cleaners aren't the most "green" household appliances. They're made of plast ...
- Suzuki Brings Virtual Racing Game To iPad
Marketing Daily, Karl Greenberg - Friday, December 3, 2010
Jeff Holland, who runs social media programs for the Brea, Calif.-based Americ ...
- House Party Parties For 'American Ninja'
MediaDailyNews, David Goetzl - Friday, December 3, 2010
House Party, an experiential marketing company whose name is its expertise, stag ...
- Social Media Platform Shoutlet Raises $6 Million
Online Media Daily, Staff Writers - Monday, December 6, 2010
Social media marketing firm Shoutlet has closed a $6 million second rou ...
- Facebook Is Becoming Your Company's New BFF
Performance Marketing Insider, Derek Gordon - Monday, December 6, 2010
If you caught "60 Minutes" last night on CBS, you saw Facebo ...
- Billboard Launches "Social 50" Chart
The Social Graf, Erik Sass - Monday, December 6, 2010
"If in other sciences we should arrive at certainty without doubt a ...
- EA Sports' NBA Jam Goes Back To The Future
Marketing Daily, Aaron Baar - Thursday, December 2, 2010
"Social media has become a bigger part of what everyone's doing, a ...
- Compliance Concerns? Maybe Focus On Curation
Marketing: Health, Chad Capellman - Friday, December 3, 2010
While no single piece of information would convince an audience that ...
- $6 Billion Is The Loneliest Number: How The Group Got In Group Buying
Online Media Daily, Jeff Pundyk - Thursday, December 2, 2010
The founder of an early entrant in the group buying space, Zwir ...
- Congress Tries To Censor Law Prof's Facebook Criticisms
PolicyBlog, Wendy Davis - Friday, December 3, 2010
Columbia Law professor Eben Moglen seemed to have touched a nerve ...
- Google 'Groupes' For A Social Strategy -- But Should It Include Myspace?
Social Media Insider, Catharine P. Taylor - Friday, December 3, 2010
No one ever reads, or comments on, my columns to do wi ...
- Should the Dead Live On in Social Media?
The Social Graf, Erik Sass - Friday, December 3, 2010
The Internet has only been around, in a form accessible to t ...
- Zynga Eyes Mobile With Newtoy Nab
Around the Net In Online Marketing, Gavin O'Malley - Thursday, December 2, 2010
Zynga just announced the acquisition of mobile game company Newtoy,
VentureBeat- Paying To Play In The Social Media Sandbox
Marketing Daily, Vanessa Horwell - Thursday, December 2, 2010
Some have argued against the pay-for-play model that is slowly becoming prevale ...
- Southwest Reaches Facebook Million Mark
Marketing Daily, Tanya Gazdik - Wednesday, December 1, 2010
In comparison, JetBlue had 428,387 Facebook fans at press time, United Airlin ...
- Samsung, Sears, Esiason Team To Tackle CF
Marketing Daily, - Wednesday, December 1, 2010
For the campaign, "Tackle CF with Boomer Esiason," the electronics company a ...
- That Other Social Network (No, The Other One) Launches Video Social Gaming
VidBlog, Steve Smith - Thursday, December 2, 2010
myYearbook is one of those little companies that could, and even wh ...
- Groupon Breaking Out Of Deal-A-Day Mold
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, December 1, 2010
In other Groupon news (hey, there's $6 billion at stake!), the soci ...