• December 1, 2010

Samsung and Sears have partnered with The Boomer Esiason Foundation on a new social action campaign to combat cystic fibrosis.

For the campaign, "Tackle CF with Boomer Esiason," the electronics company and the retailer will contribute $5 for each person who signs a social action pledge to combat cystic fibrosis during the holiday season. To get involved, consumers need only to share an infographic developed by the companies with their Facebook friends, check-in (via Foursquare) at the Samsung Experience in selected Sears stores or tweet #TackleCF on their Twitter accounts.

"'Tackle CF' with Boomer Esiason reaffirms Samsung's commitment to making a measurable impact in the communities where we live and work," said Ralph Santana, CMO, NAHQ Marketing, Samsung Electronics America, in a statement. "We are proud to continue our partnership with The Boomer Esiason Foundation through the 'Tackle CF' initiative in an effort to heighten awareness of the disease through education and supporting the critical research needed to find a cure."