- Nissan Lets Fans Build Z-car
Marketing Daily, Karl Greenberg - Thursday, February 9, 2012
Nissan has launched a social media campaign that lets consumers help desi ...
- The FDA Social Media Guidance: The Path Forward
Marketing: Health, Dale Cooke - Friday, February 10, 2012
In December, the FDA released the first of its long-awaited social med ...
- Brands Must Craft Specific Messages To 'Empowered' Consumers
MediaDailyNews, David Goetzl - Thursday, February 9, 2012
In a new "Rise of the Empowered Consumer" report, WPP's MediaCom advis ...
- Is 'Like' Any Measure of Success?
Online Media Daily, George Simpson - Friday, February 10, 2012
Earlier this week, USA Today proclaimed that Average Joe and Jill America ...
- Consumers Wary Of Social Commerce
Raw, Mark Walsh - Friday, February 10, 2012
According to a Booz & Co. estimate, social commerce will grow ...
- Moms Trust Brand Web Sites Over Facebook Pages
The Social Graf, Erik Sass - Friday, February 10, 2012
By most accounts mothers are responsible for the majority of household purchase ...
- Buzz for Super Bowl Spots Died Down in Minutes; What if We Voted via Video BEFORE the Game?
VidBlog, Daisy Whitney - Friday, February 10, 2012
Remember that football game that was played just five days ago? H ...
- BBC, Sky News Change Twitter Rules
Around the Net In Media, Phyllis Fine - Thursday, February 9, 2012
How should TV reporters handle breaking news on social media? Cory Bergm ...
- Marketers Encouraged To Break A Few Rules
Online Media Daily, Laurie Sullivan - Wednesday, February 8, 2012
Tapping customers on technology platforms that companies can't completely control can beco ...
- Marketers Like Social Media but Don't Spend Much Time On It; ROI Remains Iffy
The Social Graf, Erik Sass - Thursday, February 9, 2012
Most businesses are adopting social media for marketing purposes, reflecting a general ...
- Is B2B Really Ready For Social Media Marketing?
Video Insider, David Murdico - Thursday, February 9, 2012
Is B2B (business to business) really ready for social media marketing? T ...
- LinkedIn Buying Email Aid Rapportive?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 8, 2012
LinkedIn is reportedly scooping up Rapportive -- maker of a browser plug ...
- Finding Followers
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 8, 2012
Building authority can help raise quality scores. Kristi Hines believes sites li ...
- Email + Social Integration: It's About Testing, Not Technology
Email Insider, Mike May - Wednesday, February 8, 2012
For a while, the concept of email + social integration was limit ...
- Tic Tac Offers AR App Experiences
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
The outdoor and print ads highlight facts about daily activities, such ...
- Coke's Bowl Livestream Greatly Exceeds Expectations
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
Response to Coke's livestream running commentary by two animated polar bears duri ...
- Extole Secures $10 Million For Social Referral Funding
Online Media Daily, Laurie Sullivan - Wednesday, February 8, 2012
Strangers or friends can become the most successful brand advocates through onli ...
- Mobile Network Apologizes For Privacy Breach, Deletes Data Collected Without Consent
PolicyBlog, Wendy Davis - Wednesday, February 8, 2012
The mobile social network Path landed in the middle of a priva ...
- The Most Important Social Media Story of the Week Was Not the Facebook IPO
Social Media Insider, Catharine P. Taylor - Wednesday, February 8, 2012
If you look back on the past week, which was the mo ...
- HootSuite Ranks Super Bowl Ads on Social Engagement
The Social Graf, Erik Sass - Wednesday, February 8, 2012
With marketers focusing more and more on the intersection between TV watchi ...
- British Airways Bows Olympic Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 7, 2012
British Airways will use social media to debut its London 2012 Olymp ...
- Big G Combines Retro Packages, Atari Tie-Ins
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
"Our consumers love the nostalgic aspect - it takes them back ...
- Healthcare Is Getting Personal ... Trust Me
Marketing: Health, Reggie Bradford - Tuesday, February 7, 2012
How to build trust and become a resource on healthcare via soc ...
- Mobile & Social Media Revenue Accelerating At 30%
Research Brief, Jack Loechner - Tuesday, February 7, 2012
According to new data from PQ Media, total U.S. mobile & soci ...
- The Social Bowl That Wasn't
Social Media Insider, David Berkowitz - Tuesday, February 7, 2012
Super Bowl XLVI may be over, but as long as there a ...
- Lady Gaga Launches Her Own Social Network
The Social Graf, Erik Sass - Tuesday, February 7, 2012
When you have become so famous that there is no more famo ...
- Yes, Law Enforcement Monitors Social Media
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 6, 2012
John Battelle points to a Twitter tweet that got Leigh Bryan a ...
- Subaru Returns With A New Pack Of Dogs
Marketing Daily, Tanya Gazdik - Monday, February 6, 2012
When Super Bowl playes take the field on Feb. 5, Subaru owne ...
- 'Peanuts' Debut In Super Bowl Met Life Ad
MediaDailyNews, David Goetzl - Friday, February 3, 2012
MetLife will join the line-up of first-time Super Bowl advertisers with ...
- Social, Search Identify Super Bowl Favored Team, Ads
Online Media Daily, Laurie Sullivan - Friday, February 3, 2012
Clearspring ran sentiment analysis from its AddThis sharing platform showing the te ...