- From Oranges To Street Grates: Scents That Sell Gud Brand
Creative Media Blog, Amy Corr - Monday, March 12, 2012
Burt's Bees combined a scratch-n-sniff card with a 90-second video on Facebo ...
- New Marine Corps Effort Aims For Diversity
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
The campaign, which highlights the breadth of the Marine Corps mission bo ...
- Lowe's Hopes Pinterest + Facebook = Higher Engagement
Online Media Daily, Mark Walsh - Friday, March 9, 2012
Lowe's is hoping for big things as one of the first bran ...
- Facebook Adds Timeline Apps From Nike, The Onion, Others
Raw, Mark Walsh - Monday, March 12, 2012
Facebook on Monday announced a new group of timeline apps from bran ...
- Marketers Failing to Use "Big Data"
The Social Graf, Erik Sass - Monday, March 12, 2012
Advertisers are getting access to mountains of information about consumers from soci ...
- Social Media Buzz Drives TV; 4seven Set To Launch
Around the Net In OMD Europe, Nina Lentini - Friday, March 9, 2012
Coinciding with the announcement of 4seven, Channel 4's recap of its mo ...
- Indonesia Is Crazy For Social Media
Around the Net In OMD Europe, Nina Lentini - Friday, March 9, 2012
Not even one in four Indonesians is online but it is Facebook ...
- Understanding Social Media 'Personas' Is Key
Marketing Daily, Karlene Lukovitz - Thursday, March 8, 2012
A new study from Coca-Cola Retailing Research Council of North America a ...
- Dial For Men Gets The Ladies' Pinterest
Marketing Daily, Karl Greenberg - Thursday, March 8, 2012
Dial for Men product board topics will follow common Pinterest themes li ...
- NBC, Ford Rev Up Saturdays With Real-Time 'Escape Routes'
MediaDailyNews, Wayne Friedman - Thursday, March 8, 2012
Looking to build some momentum on what has become a throwaway nig ...
- Buddy Media Names New President
Online Media Daily, Mark Walsh - Thursday, March 8, 2012
Buddy Media has hired ex-Salesforce.com executive Susan St. Ledger as president, leadi ...
- Pinterest Outpaces Twitter For Publishers' Referral Traffic
Online Media Daily, Laurie Sullivan - Thursday, March 8, 2012
Marketers could find a gold mine in Pinterest, but could have challeng ...
- How Facebook Is Changing Everything: Premium Advertising
Performance Marketing Insider, Ryan DeShazer - Friday, March 9, 2012
A few weeks have passed since Facebook announced that it would ...
- Facebook's Elusive ROI
Social Media Insider, Rich Fleck - Friday, March 9, 2012
There's more to Facebook than "likes," and there's more to the measureme ...
- Red Cross Tracks Disasters via Social Media
The Social Graf, Erik Sass - Friday, March 9, 2012
While government spooks are sniffing around social media for surveillance purposes, there ...
- 'Standard' Redesigns Site, Adds Social Elements
Around the Net In OMD Europe, Nina Lentini - Thursday, March 8, 2012
Hoping to double its 4.1m uniques over the next year, the Eveni ...
- Special Report: Digital, Social Media Marketing
Around the Net In OMD Europe, Nina Lentini - Thursday, March 8, 2012
This comprehensive package includes articles on how advertisers are mastering new skil ...
- Facebook For Muslims Due For Ramadan Launch
Around the Net In OMD Europe, Nina Lentini - Thursday, March 8, 2012
The international Islamic start-up hopes to have 50 million users within fi ...
- AmEx Turns Tweets Into Savings
Marketing Daily, Tanya Gazdik - Wednesday, March 7, 2012
American Express cardmembers can now sync their cards with Twitter and wh ...
- Walgreens/Foursquare Combo First National Effort
Marketing Daily, Sarah Mahoney - Wednesday, March 7, 2012
Walgreens has signed an exclusive deal with Foursquare, which it claims mak ...
- No Oprah Effect In Social Media?
Online Spin, Dave Morgan - Thursday, March 8, 2012
"Every1 who can please turn to OWN especially if you have ...
- Who Is Joseph Kony -- And Why Does It Matter?
Performance Marketing Insider, Gord Hotchkiss - Thursday, March 8, 2012
"Do you know who Joseph Kony is?" The question was posed ...
- Buddy Media Names New President
Raw, Mark Walsh - Thursday, March 8, 2012
Buddy Media has hired ex-Saleforce.com executive
Susan St. Ledger as president- Search's Billion-Dollar Babies And Social Friends
SearchBlog, Laurie Sullivan - Thursday, March 8, 2012
Digging into the Forbes 2012 billionaire list released Wednesday for search engi ...
- Once Upon A Time: Ready To Tell a Good Story About Your Brand?
Social Media Insider, Catharine P. Taylor - Thursday, March 8, 2012
Those of you who know the Cathy Taylor version of the Soci ...
- Online Communities Connect Brands with Hispanic Consumers
The Social Graf, Erik Sass - Thursday, March 8, 2012
One of social media's most useful applications is for market intelligence, canvassi ...
- How Brands Can Cash In On Social Media Addiction
Video Insider, David Murdico - Thursday, March 8, 2012
Social media is the drug addiction of the new millennium. It's do ...
- Social Media Growing Despite Boredom Claims
Around the Net In OMD Europe, Nina Lentini - Wednesday, March 7, 2012
YouGov research finds that while 41% of the British online population sa ...
- Big Business Sees No Positive ROI In Social
Around the Net In OMD Europe, Nina Lentini - Wednesday, March 7, 2012
A Chartered Institute of Marketing study finds a marked difference between t ...
- 'Sexist Trousers' Twitter Row Sparks Free Publicity
Around the Net In OMD Europe, Nina Lentini - Wednesday, March 7, 2012
A pair of chinos purchased at Madhouse's flagship Oxford Street store la ...